In the context of a heritage city that is gradually affirming its position as a distinctive cultural center of the country, the development of reading culture in Hue is no longer a purely promotional issue. Instead, it has become a strategic matter, closely associated with human quality, endogenous strength, and the city’s vision for sustainable development.

On the afternoon of April 24, at the Nguyen Dynasty’s Privy Council (Co Mat Vien - Tam Toa), Hue Monuments Conservation Center held an online signing ceremony for a scientific and cultural cooperation agreement with the Quai Branly - Jacques Chirac Museum (France), opening an additional channel to access international archival resources for heritage conservation.

40 artists, including lecturers and students from the University of Arts, the University of Sciences (Hue University), along with other painters and architects, participated in a creative program titled Sketching French Architectural Heritage and Cultural-Historical Relics in Hue.

“Hue cultural heritage - Integration, creativity, and development” is the title of a thematic exhibition that has recently opened to the public at Pleiku Museum (21 Tran Hung Dao Street, Pleiku Ward, Gia Lai Province) on April 21.

In response to Vietnam Book and Reading Culture Day (April 21), on April 13, the Phu Xuan Ward Women's Union officially launched a reading space themed “Phu Xuan - Culture and Heritage”. The space is located at the Community Cultural House, 103 Nhat Le Street.

For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

As heritage cities around the world search for sustainable development models, the concept of a “living museum city” is emerging as a direction many localities aspire to. With its distinctive cultural heritage and unique identity, Hue has every potential to become a typical example of this model.

Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

Artisan of lacquer and gilding Bui Van Trinh has recently been honored with the title of Meritorious Artisan, awarded by the President, marking more than thirty-five years of dedication to preserving national cultural heritage in the field of handicrafts. Yet, for him, the greatest joy has always been the moment of contemplating a completed work, shimmering with lacquer and gold under his own hands.

With the exhibition themed “Hue's intangible cultural heritage - Inspiring creativity and development”, Hue City Museum of History showcased the cultural beauty and artistic essence of the Ancient Capital to domestic friends.