After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

On the afternoon of June 26, High School for Gifted Students of the University of Sciences, Hue University held an awarding ceremony for the contest “Designing 12 zodiac animal stamps on the Ao dai in 2024”. The contest aims to respond to the Ao dai Week 2024 activity, and, at the same time, create opportunities for members of the school's stamp club to learn about the traditional 12 zodiac animal stamps.

In an effort to stimulate tourism and create a vibrant atmosphere to attract locals and visitors to the Imperial City Night Street, the People's Committee of Hue City has directed relevant agencies to organize community cultural and artistic activities on the evenings of June 21 and 22.

The skillful and unique art performances from domestic and international art troupes gathering in Hue have created a bustling and colorful Hue Festival 2024. Wherever art troupes pass by, it is like a bustling stage with drums, artists' laughter, and prolonged applause from tourists and people of Hue.

After the information that Hue International Arts Festival Week 2024 going to take place from June 7 to June 12 was announced by the organizing committee, the tourism industry and travel agencies have focused on promoting and introducing it to tourists, and supplementing and building tour programs to create more experiences for guests; all are ready to welcome tourists to Hue during this festival.

The Provincial People's Committee has recently issued Decision No. 950/QĐ-UBND, granting a license to establish and recognize the charter of the Hue Bookcase Development Fund, aiming to create a stable source of funding for publishing activities to build and develop the Hue Bookcase.

The sketches created by Artist Nguyen Van Nguyen successfully depict the heroic historical years of the resistance war fought by the people and soldiers of Binh Tri Thien against the US. These sketches accurately portrayed the lives of compatriots and soldiers during this time. Many of these works were composed during the war and were introduced to the public for the first time in an exhibition titled “Memory Land”.

Hue Museum of Fine Arts is both a space to display exhibitions that attract the public and, over the years, it has become a popular choice among students as an experiential school destination. Not only do they learn more about art, such as painting, installation, etc., but they also get to role-play and create works in their way.

On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

Many young entrepreneurs in Hue are promoting their pioneering spirit, taking advantage of technology and knowledge to create new values for businesses.