More than simply a meeting place for buyers and sellers, Hue Agricultural Products Fair 2026 brings the flavors, produce and stories of rural communities closer to local residents and visitors.

Hue Festival has established the city as a prominent destination on the international cultural map. With Wonderverse Music Fest, Hue is taking a new approach: using music, technology, and creativity to tell the story of its heritage while aiming to build a distinctive festival intellectual property (IP) that will become a signature brand for the city.

On the journey to building Vietnam into a reputable destination for medical tourism and healthcare services in the region and the world, Hue holds many advantages to develop and position its brand name as a destination for medical - healthcare tourism.

Hue is positioning itself as a green tourism destination. However, building and sustaining this brand requires more than just slogans or movements; it demands unity and responsibility from all stakeholders.

On the morning of April 19, a special event titled “Hue - Pioneer in Green Heritage Tourism Development and Bicycle City" took place at the Noon Gate Square - Hue Imperial Citadel. The event was jointly organized by Hue Monuments Conservation Center, Vietnam Green Building Council (VGBC), and representatives of the GCOO brand in Vietnam – VietPM.

On April 19th, a special event titled “Hue – Developing green heritage tourism and a bicycle city” will take place at Ngo Mon Square – Hue Imperial Citadel. The event is jointly organized by Hue Monuments Conservation Center, VietPM (representative of GCOO brand in Vietnam), and Vietnam Green Building Council (VGBC).

The application of Artificial Intelligence (AI) to develop TikTok sales channels and brand building was the content of a training program organized by the Provincial Investment Promotion and Business Support Center on December 20 to 21. The event attracted nearly 70 businesses.

Investing in a modern showroom, creating a space to showcase products visually for customers, building a team of skilled personnel, and having a workshop full of modern machineries for production... these are the strategies used by “Outstanding Young Entrepreneur” Nguyen Van Lam, CEO of Song Nguyen Interior Co., Ltd., to affirm the brand and creat confidence to soar in the Year of Dragon and many more years to come.

Thua Thien Hue is focusing on building itself to join UNESCO's Creative Cities Network, with a focus on promoting cultural resources and creative culture as the foundation for sustainable urban development.

Thua Thien Hue is a land that has all the necessary elements and advantages for the development of wellness tourism (WT). For this type of tourism to develop and attract customers, the construction and promotion of the WT brand needs to be implemented in a systematic and in-depth way.