The flowing ao dai inspired by the Huong River - the poetic and renowned river of Hue, and perhaps the most beautiful in Vietnam - have been elegantly showcased by models to the backdrop of music, sometimes serene, sometimes lively, taking the audience through a range of emotions.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

The People's Committee of Hue City has just launched a news and art photo contest with the theme "Hue - A friendly land", with the aims to propagate and promote beautiful images of culture, civilized lifestyle, landscape, environment and people of Hue, who are friendly and hospitable, to domestic and international visitors and friends.

Inside the Hue Imperial Citadel, Can Chanh – the most important palace after Thai Hoa Palace – was built in the 3rd year of Gia Long’s reign (1804) and destroyed in 1947. This is also the palace that is assessed by Western scholars as the most beautiful and splendid construction of the imperial citadel.

Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.

The island nation of New Zealand through the perspective of Dang Mau Tuu, the artist, is not only beautiful but also very peaceful. All are conveyed via paintings through a long trip, with a lot of inspiration and energy by the artist.

Being well-known as the most beautiful and dangerous pass in Vietnam, Hai Van Pass is located on the border between Thua Thien Hue Province and Da Nang City.

Located in the central part of Vietnam, Hue is an ideal destination to learn about history, culture, and long-standing traditional values. Once the capital of the Nguyen Dynasty for many centuries, Hue, despite various upheavals, has still preserved its ancient features, monumental architectural works, and sophisticated, beautiful artworks with special historical-cultural values.

That is the brilliant yellow of the sunshine and the wind, and of the ripe rice fields with the corpulent, firm rice grains. That is also the yellow of straw and the pleased faces of farmers on the harvest days. The scene of the countryside is bustling and animated but simply beautiful.

Being a beautiful, rich, and fertile land, Thuy Bieu is considered a delicious vegetable and fruit garden as well as a tourist destination of Hue.