On the late afternoon of July 24, the Department of Tourism, in coordination with relevant units, organized the National Bun bo Hue Festival. This is one of the highlight activities of the Hue - Culinary Capital 2026 program, aimed at honoring traditional values and spreading the Bun bo Hue brand to a wide audience of residents and visitors.

On the afternoon of July 8th, at Co Mat Vien - Tam Toa, Hue Festival 2026 Organizing Committee officially launched the photography contest ‘Hue - Ancient Capital, New Experiences’. The competition is part of Hue Festival 2026 and aims to promote Hue as a city of heritage, culture, ecology, scenic beauty, and hospitality to both domestic and international audiences.

Together in a fashion and artistic program, each of the Ao dai collections expresses its own cultural stories, showcasing beauty by the romantic Perfume River, evoking a wide range of emotions among audiences.

From mega music festivals attracting thousands of young audiences to community arts programs spreading across social media, Hue is revealing a new face as a heritage city.

On the evening of June 16, the riverside stage along the Perfume River in front of Quoc Hoc - Hue High School for the Gifted once again drew large crowds of residents and visitors to enjoy performances as part of Hue International Music Week 2026.

On the evening of June 15, as part of Hue International Music Week 2026, the stage by the Perfume River, in front of Quoc Hoc - Hue High School, continued to draw a large audience with performances by Ojos band (France), Kawanishi Natsuki (Japanese singer), as well as Vietnamese singer My Anh, and artist Matthew Ifield (Australia).

On the evening of June 14, thousands of audiences filled the riverside stage area along the Perfume River to relive the timeless songs of the late musician Trinh Cong Son during the special artistic program “25 Years of Remembering Trinh Cong Son”, held under the theme “Hue - Saigon - Hanoi”.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

Under the theme “Flow of Heritage”, the first-ever O Ly Art show will officially open at Hue Book and Cultural Space (23-25 Le Loi Street, Thuan Hoa Ward) on June 6, ushering in a new artistic platform for the artist community in Central Vietnam.

On the afternoon of October 15th, Hue City Department of Education and Training held a coordination meeting to review preparations for the live broadcast of the 25th “Road to Mount Olympia” Grand Final. This is a highly anticipated television programs among students and audiences nationwide, which will take place on the morning of October 26th.