With the theme "Cultural heritage with integration and development", Hue Festival 2024 will include consecutive activities taking place throughout the year. The event aims to honor and promote the unique values of Vietnamese culture in general and Hue culture in particular.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

Over 100 students from Huong Long primary school (Hue City) participated in a communication activity on gender equality in 2023, an activity held by Hue Fine Arts Museum on December 25 with various activities such as exhibition, propaganda on gender equality, and painting competition.

Landscapes, festivals, cultural activities, and beliefs of ASEAN countries through the art of photography are introduced to the Hue public through the exhibition named “Culture and arts of ASEAN countries - 2023”.

“The government will enhance activities and support solutions for FDI enterprises” affirmed Mr. Phan Quy Phuong, Vice Chairman of the Provincial People’s Committee, at the conference “Meeting with foreign-invested enterprises in Thua Thien Hue province in 2023” organized by the Planning and Investment Department and the FDI Club of Thua Thien Hue on the afternoon of December 19.

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.

With the desire that tourists can access information and experience Hue cuisine in a visual manner, at the same time providing support and suggestions according to each tourist’s demand and hobby through artificial intelligence tools, students from the Diplomatic Academy have launched a project called “A Food in Hue” with numerous activities to spread Hue cuisine to domestic and international tourists.

As a part of a series of activities and events of the Winter Festival within the Four Season Festival - Hue Festival 2023, on the evening of December 15th, the Department of Tourism organized the opening ceremony of the “Wellness Tourism Week” event. Attending the opening ceremony was Mr. Nguyen Thanh Binh, Member of the Standing Committee of the Provincial Party Committee, Standing Vice Chairman of the Provincial People's Committee.

Within the framework of Hue Festival 2023, the Winter Festival "Winter in Hue" takes place from October to December with a number of new festival activities that brings more vibrance and attraction to the winter atmosphere of Hue for both local people and tourists.

Hue Festival 2024 is due to open with the Opening program – the Ban Soc Ceremony (January 1) and end with the Countdown program, with the highlight being Hue Festival Week 2024, which will take place from June 7 - 12.