On December 6th, Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) provided financial support to help residents of Hue City recover from the damage caused by the recent floods. Mr. Nguyen Chi Tai, Deputy Secretary of the City Party Committee and Chairman of Vietnam Fatherland Front Committee of Hue City, received and worked with the delegation.

On May 19, the ceremony of signing sponsorship between the Organizing Committee of Hue Festival 2025 and Carlsberg Vietnam was held at Hue City People’s Committee. Accordingly, the Huda beer brand will continue to be the Platinum Sponsor of Hue Festival 2025 with a total sponsorship of up to 9.5 billion VND.