Hue culture with its typical characteristics of the land is portrayed through many unique cultural values such as cuisine, clothing, garden house architecture, education, music, theater, language, and poetry. These values have become great potential for Hue to become an important tourist center of Vietnam and Southeast Asia.

Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.

Under the majestic roof of the Guol, amidst the resonant gongs of the festive season, the Co Tu people of Doi Village are steadily awakening the potential of community-based tourism. They are creating livelihoods right on their homeland while preserving and sharing the traditional cultural values of their village.

Alongside public museum institutions, the system of private museums in Hue is considered a highlight in promoting cultural and heritage values and has become an attractive destination on the tourism map. However, the establishment of tours still depends on each museum’s own approach.

The Union of Science and Technology Associations of the city has just released the book: "Promoting the value of traditional Hue music in cultural and tourism development". The book, 300 pages long, is published by Thuan Hoa Publishing House.

Though his life just lasted only 49 years, with his talent and dedication, the historical figure Dang Huy Tru (1825 - 1874) has left behind a rich legacy. As historian Le Van Lan assessed: “Compared to other Confucian scholars of his time, the accomplishments Dang Huy Tru left behind were not only outstanding but also exceptional”.

On the afternoon of July 23rd , the Department of Science and Technology held a conference to evaluate the results of a non-state budget funded science and technology project titled: “Researching, expanding, developing, and harnessing the medicinal value of Abelmoschus Sagittifolius (Bo Chinh Ginseng), a valuable Vietnamese medicinal herb, to create a health-oriented material-products-gift set linked with scientific and cultural research in Hue City”, led by SBC Hoang Gia Co., Ltd.

With the support of the World Wide Fund For Nature (WWF - Vietnam), the project to develop the value chain of native medicinal plants in the Central Truong Son region, implemented by Green Alliance Company, has brought many positive results for local people and the community.

Although young tourists do not spend a great deal, this is a growing segment that brings vibrancy and strong influence across social media platforms. Studying and effectively tapping into the young tourist market is essential for creating greater value in tourism development.

This is the theme of a talk aimed at spreading the cultural and spiritual values of the nation through poetry in the legacy of Emperor-Monk Tran Nhan Tong, presented interestingly by Mr. Nhat Chieu, the speaker and researcher. The event was co-organized by Legacy Brand, Hue Book and Culture Space, Tri Thuc Viet, and Lua Decor on Sunday morning (June 29) at Hue Book and Culture Space (at 23-25 Le Loi Street, Hue City).