According to the Provincial Department of Tourism, following the previous Hot Air Balloon Festivals, Hue International Hot Air Balloon Festival 2023 with the theme "Beauty of the Ancient Capital" will be held from April 12 to 20.

In its development strategy, Thua Thien Hue aims to attract luxury tourists who have high spending. This orientation is suitable for the ancient capital of Hue - a destination of rich culture.

On the occasion of the Lunar New Year of the Cat 2023, Hue Monuments Conservation Center organizes various cultural and artistic activities at Hue Imperial Citadel to introduce to visitors the special and unique features of the Ancient Capital’s culture on the old days and create vibrant atmosphere for the heritage area.

The Lunar New Year, which marks the beginning of a new year, is one of the peak seasons of tourism. Therefore, the ancient capital tourism industry deploys many services to best serve tourists.

On January 16, Silver Spirit cruise ship docked at Chan May port for the first time in 2023, bringing nearly 200 tourists to visit and experience tourism in Hue Ancient Capital.

Hue Ancient Capital is not only well-known for its tranquil beauty with antique temples and mossy ramparts, but also famous for the peaceful and cozy feeling of the simple countryside and simple-hearted people.

On January 4, the “Xuan Hong” (“Red Spring”) blood donation and organ donation registration festival was co-organized by the Hue Regional Blood Transfusion Center, the Medical Training Center, the Human Organ Transplantation center, the Ho Chi Minh Communist Youth Union of Hue Central Hospital, the Provincial Red Cross, the Blood Bank Club of the Ancient Capital, and the Blood Bank Club of Hue University of Medicine and Pharmacy.