As Hue undergoes a strong transformation toward a sustainable heritage - culture - tourism urban model, developing the night-time economy has become a practical necessity. The question, then, is how Hue should approach the night-time economy in a way that is both effective and civilized, while still preserving the “essence” of an Ancient Capital.

In the first two months of this year, Hue tourism attracted over 1.2 million tourist arrivals, witnessing an increase of nearly 48% year-on-year. This statistic highlights the appeal of extended holiday periods.

The launching ceremony of the “All people practice physical exercise following the example of the great Uncle Ho” campaign; the Olympic Run Day “For Public Health - For National Security”; and the opening of the 34th Traditional cross-country Race 2026 – an event of the 10th City Sports Festival, took place on the morning of March 22nd at Nghinh Luong Dinh Pavilion.

Domestic visitors will be granted free admission to sites within the Complex of Hue Monuments on March 26th.

In celebration of the 95th anniversary of the founding of the Ho Chi Minh Communist Youth Union (March 26, 1931 - March 26, 2026), the 51st anniversary of Hue’s Liberation Day, and the successful election of deputies to the National Assembly and People’s Councils at all levels for the 2026 - 2031 term, many schools across the city have organized vibrant activities, fostering a spirit of enthusiasm in learning and self-improvement among students.

On March 21, in Ho Chi Minh City, Hue Association of fellow-countrymen in Ho Chi Minh City hosted an early spring reunion in a warm and heartfelt atmosphere, drawing over 400 delegates, fellow countrymen, businessmen, and intellectuals from Hue who are living, studying, and working in the southern region.

In 2000, in the short piece entitled “Hue Diary,” written when he returned for the first Hue Festival, musician Trinh Cong Son wrote, “When you have a place to return, or to visit from time to time, you are very fortunate. There, you have a river, a mountain, and you can find again your old friends whose hair used to be black has now turned grey. You might suddenly meet a Hue girl on the street and ask her, ‘Is there anything new in Hue now?’ And immediately, or perhaps by chance, she will recite the two lines from a poem by Bui Giang: “Da thua xu Hue bay gio/ Van con nui Ngu ben bo song Huong” (“Yes, sir, Hue now/ Still has Ngu Mount by the Huong river…”)

On the morning of March 22, Bach Ma National Park coordinated with Phu Loc People’s Committee to organize the “Conquering Bach Ma Peak 2026 - Joining Hands to Preserve Biodiversity”.

Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.

For nearly three decades devoted to shards of pottery and porcelain, artisan Dao Huu Khien has remained steadfast in his meticulousness, patience, and passion for the craft.