In the context of the increasingly extensive development of Vietnam-Japan relations, local cooperation has become an important driving force that fosters strong and lasting ties between the two countries. For Hue - Vietnam’s unique heritage city - Japan is not only a partner in economy, trade, and tourism, but also a special companion in the journey of cultural exchange, people-to-people engagement, and sustainable development rooted in heritage values.

In the tourism and service development orientation of Hue City for the 2025-2030 period, with a vision to 2045, Hue tourism aims to attract 10-12 million visitors by 2030, achieving annual growth of 18-20%, with international visitors accounting for about 45+50%. Speaking with Hue Today Weekly, Mr. Dinh Manh Thang, Vice Chairman of Vietnam Tourism Association and Chairman of Hue Tourism Association, stated that despite encouraging achievements, Hue tourism still faces issues that require bold change to achieve sustainable development.

The event titled “Hue - Innovation for Sustainable Development” (Hue Innovation Day 2025) and the forum “Developing Private Economy in Connection with Heritage Economy Development in Hue” were recently held, opening new perspectives on harnessing heritage values as an economic resource. From the stories of young businesses to the strategy of heritage urban development, Hue is affirming its own path: Turning heritage into a sustainable development momentum.

On October 31st, the 2025 Golf Course Owners - Vietnam Golf Tourism Development Conference was held at Laguna Lang Co, marking a strategic milestone as government representatives, investors, and international experts agreed on a Vision 2030 for sustainable development of golf tourism - emphasizing identity and quality as the foundation of Vietnam’s national competitiveness.

On October 21, an International Workshop on the framework for green, low-emission urban development towards the NetZero goal was held in Hue City.

As part of the 5th Regional Conference of Organization of World Heritage Cities (OWHC) - Asia-Pacific Region, the discussion session on the afternoon of October 15th became one of the most notable highlights of the event. The exchange focused on policies, management experience, and solutions to improve quality of life in cities endowed with unique heritage values.

After three days of active and effective working, the 5th Organization of World Heritage Cities Asia-Pacific (OWHC-AP) Regional Conference officially concluded on October 16. The event brought together more than 50 delegates from 7 countries, including mayors, experts, and representatives of member cities in the region.

From October 14 to 16, Hue City will host the 5th Organization of World Heritage Cities Asia-Pacific (OWHC-AP) Regional Conference with the theme “Quality of life with sustainable development of World Heritage Cities”.

On the afternoon of October 9th, as part of “Hue - Innovation for Sustainable Development” (Hue Innovation Day 2025) event, a forum was held under the theme “Developing the Private Economy in Connection with Heritage Economy in Hue”. The event was jointly organized by Hue Institute for Development Studies, the Department of Science and Technology, and Hue Monuments Conservation Center.

“Hue Innovation Day 2025” forum (“Hue innovates for sustainable development”) with the theme “Developing the private economy in the digital economy - Opportunities and directions for Hue” and Hue Startup Fair 2025 are being co-organized by Hue Institute for Development Studies, the Department of Science and Technology, and Hue Monuments Conservation Center over two days, October 9 and 10.