As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

On the morning of August 9, Deputy Secretary of the City Party Committee, Chairman of Hue City People’s Committee Le Tri Thanh conducted a field inspection of infrastructure supporting waterway tourism development on the Huong River, inspected the city’s urban flood drainage solutions, and checked on the progress in addressing coastal erosion at Thuan An beach.

On the afternoon of July 30, Hue Business Association convened the 10th Executive Committee meeting of its fourth tenure (2022–2027) to review its performance during the first half of the year and set key priorities for the remaining months of 2026.

On July 29, the City Women’s Union, in coordination with the Blue Dragon Children’s Foundation, provided livelihood support to women members from poor, near-poor, and disadvantaged households in Binh Dien Commune.

On the afternoon of July 29, the Youth Union - Student Association of the College of Hue organized the charity program ‘Compassionate Summer’ at the Long Tho Pagoda Support Center for Children with Disabilities.

A business-friendly investment climate, coupled with the city government's strong commitment to supporting enterprises, is becoming a key driver in attracting investors to choose Hue as a long-term investment destination.

On the morning of July 25, the Department of Education and Training held a working session with schools and local authorities on preparations for launching the boarding inter-level schools in A Luoi 3 and A Luoi 4 communes, to ensure conditions are in place for teaching, student care and support from the beginning of the new academic year.

Many valuable archival materials of the Nguyen Dynasty, as well as Hue’s historic structures and rituals, remain scattered across museums, archival centers, and private collections abroad. Through international cooperation and connections with researchers and cultural organizations, Hue is working to bring these archival resources home to support the restoration, conservation, and reconstruction of its heritage.

On the morning of July 19th, the People's Committee of An Cuu Ward officially launched the “Digital Community Center” model, bringing digital transformation closer to residents and supporting the development of a digital society at the grassroots level.

On the afternoon of July 16th, in Khe Tre Commune, the Youth Union of the Party Agencies, in collaboration with the Youth Union and Student Association of the University of Sciences, Hue University and the Khe Tre Commune Youth Union, organized the Peak Day of the 2026 Summer Youth Volunteer Campaign, featuring a wide range of community welfare initiatives, livelihood support programs, and activities benefiting ethnic minority communities.