Every land has memories of its own. Some memories are preserved in history books, stone steles, communal houses, pagodas, and temples. Others, however, remain in the most ordinary forms - in the name of a village, a small hamlet, a riverside wharf, or a field.

Together in a fashion and artistic program, each of the Ao dai collections expresses its own cultural stories, showcasing beauty by the romantic Perfume River, evoking a wide range of emotions among audiences.

For over twenty years, artist Tran Huu Nhat has quietly traveled through rivers, temples, the citadel in Hue in his journey of recreating sketches of Than Kinh Nhi Thap Canh _ the twenty beautiful landscapes of Hue mentioned in historical records of the Nguyen Dynasty.

On the occasion of the 101st anniversary of the Vietnamese Revolutionary Press Day (June 21, 1925 - June 21, 2026), Song Huong Magazine coordinated with Friends artists’ group held an art exhibition under the theme “The Perfume River and Friends” at No. 9 Pham Hong Thai St.

As part of Hue International Music Week 2026, the stage along the Perfume River once again left a lasting impression on Hue residents and visitors on the evening of June 17th. The program was supported by the French Embassy and the French Institute in Vietnam.

On the evening of June 16, the riverside stage along the Perfume River in front of Quoc Hoc - Hue High School for the Gifted once again drew large crowds of residents and visitors to enjoy performances as part of Hue International Music Week 2026.

The medium of watercolor may appear delicate, yet in the hands of skilled painters, it becomes a powerful means of expression. At the exhibition “There Is… a River”, visitors can experience both the talent of the painters and the distinctive allure of a medium known for its transparency, lightness, and poetic charm.

On the evening of June 15, as part of Hue International Music Week 2026, the stage by the Perfume River, in front of Quoc Hoc - Hue High School, continued to draw a large audience with performances by Ojos band (France), Kawanishi Natsuki (Japanese singer), as well as Vietnamese singer My Anh, and artist Matthew Ifield (Australia).

On the evening of June 14, thousands of audiences filled the riverside stage area along the Perfume River to relive the timeless songs of the late musician Trinh Cong Son during the special artistic program “25 Years of Remembering Trinh Cong Son”, held under the theme “Hue - Saigon - Hanoi”.

Against the backdrop of the Perfume River, the elegant melodies of Hue Royal Court Music intertwined with the youthful rhythms of J-pop performed by Japanese singer Kawanishi Natsuki, along with a series of impressive artistic performances from South Korea, set the stage for a vibrant and colorful opening ceremony of Hue International Music Week 2026 on the evening of June 13.