The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

Along with six typical dishes of Hue that have been honored, many other dishes from the localities in Thua Thien Hue could continue to make it into the top "1,000 typical Vietnamese culinary dishes" and contribute to promoting the Vietnamese brand globally through culinary culture.

On the afternoon of November 8th, the Department of Science and Technology, in coordination with the Department of Tourism, organized the forum themed “Promoting investment activities and open innovation in the province’s tourism industry”.

Taking place from October 23 to November 26, the online contest to learn about the Hue-S digital platform is organized by the Department of Information and Communications with the desire to contribute to improving digital skills and promoting the development of digital society and digital economy of the province.

The two sides will coordinate to organize festival activities, cultural exchanges, sports, art performances, displays and exhibitions to celebrate major holidays and important events in the two localities, thereby promoting the culture and images of theirs.

On October 23, three provinces and city, including: Quang Nam, Da Nang, and Thua Thien Hue, coordinated with the Malaysia - Vietnam Friendship Association to organize a tourism introduction program at the World Trade Center Kuala Lumpur (WTCKL), Malaysia.

Journeys in Hue (JiH) is a group of young enthusiasts dedicated to promoting Hue through social media, viewing it “through the lens of Hue people”. In an interview with Thua Thien Hue Weekly, Le Duc Hoang, the group's representative, stated, “JiH always cherishes the desire to contribute its small part to the development of Hue tourism.”

On the morning of October 12, the Provincial Union of Literature and Arts Associations organized a workshop themed "Promoting the values of folk culture in the Tam Giang - Cau Hai lagoon area in tourism development".

On the afternoon of October 3, Chairman of the Provincial People's Committee Nguyen Van Phuong hosted a courtesy reception and had a working session with a delegation of the Embassy of Finland to Vietnam, led by Mr. Keijo Norvanto, Ambassador Extraordinary and Plenipotentiary of The Republic of Finland to Vietnam.

Gia Hoi Old Quarter is located between the Perfume river and the Dong Ba river, running from Dong Ba Market down to Bao Vinh.