Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

"Dó" is the dó paper, which is considered the "dawn" of paper types and applications in Hue. “Gone with the dó”, which also means “Gone with the paper”, or “Let the paper blow it away”. The "blowing away" is not washing away and dissolving, but intertwining and forming the strength of Hue cultural spirit, with a traditional handicraft product, which is safe for the environment…

Anyone who has ever been attached will tenderly love “the shallow sea” - the largest mangrove area in Southeast Asia. They try to preserve and promote the value of Tam Giang - Cau Hai lagoon... with all their love and enthusiasm. Many other residents are also joining hands to protect their livelihood and that of future descendants.

On the afternoon of July 14, Vice Chairman of the Provincial People’s Committee Hoang Hai Minh chaired the working session with the delegation of Ritsumeikan University from Japan on the implementation of the Sofix pilot project and the plan to construct the Sofix Laboratory Center in Thua Thien Hue.

The “Dancing - Ao dai by the Huong River” program took place at the park area of Nha Ken, next to Truong Tien Bridge (Le Loi Street, Hue City) on the afternoon of July 12, officially ended the Hue Community Ao dai Week 2023 organized by the Department of Culture and Sports.

According to the leader of Hue Monuments Conservation Center, the project of restoration and embellishment of Kien Trung Palace in the area of the Forbidden City of Hue Imperial Citadel, started in February 2019, is entering the finishing stage of decoration; and expected to be completed by the end of 2023.

With the theme "Hue in autumn", from July to September this year, the autumn festival within the framework of Hue Festival 2023 has many attractive programs and activities. In addition to the charm, serenity and antiquity of the dreamy Hue, tourists and locals will be immersed in the vibrant atmosphere of a festive season.

Over 150 sketch works capturing the beauty of A Luoi region through the perspectives of both professional and amateur artists were recently showcased and introduced to the public on the afternoon of July 10th at Diem Phung Thi Art Center (Hue Museum of Fine Arts, 17 Le Loi, Hue City).

Public investment resources play a significant role in speeding up economic, political, and social development, especially in the construction of economic and social infrastructure, creating a favorable environment for production, business, and enterprise activities. In the face of recent challenges in this field, Thua Thien Hue Weekly had a discussion with the Vice Chairman of the Provincial People's Committee, Mr. Phan Quy Phuong.