Since 2022, the Hue Festival has been developed with a four-season orientation through a series of continuous events and festivals throughout the year, making the most of unique cultural - geographical - historical factors from royal festivals, folk festivals, religious festivals, etc.

At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.

Recently, the People's Committee of Thua Thien Hue province and the American Chamber of Commerce in Vietnam (AmCham Vietnam) co-hosted a conference titled: “Green Transitioning for Economic Prosperity: Future for East-West Corridor”. Mr. John Rockhold, President of AmCham Vietnam, foreign diplomatic missions, businesses, experts, and investors from Vietnam, the United States, Laos, and Thailand attended the conference.

With its potential and strength in tourism and distinctive cultural features, Thua Thien Hue has just been recommended by Travel+Leisure Travel Magazine (The US) as one of the must-visit destinations in Asia that travelers should not miss in their journeys in 2024.

The Miss Grand International 2023 beauty pageant have gone half-way and many places, landscapes and cultural features of Vietnam have also been promoted by the representatives of over 70 countries around the world.