On the afternoon of June 13 at the Indochine Palace Hotel (Hue City), the Organizing Committee of Miss Vietnam 2024 convened a press conference to unveil details about the National Final Round, which will be hosted in the former imperial capital of Hue for the first time.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

After 37 years of waiting, the Miss Vietnam beauty pageant is finally being held for the first time in Hue Imperial Citadel under the unique contexts, as Hue has just officially become a centrally governed municipality, and the city is hosting the National Tourism Year and Hue Festival 2025.

On the afternoon of May 30, Hue Central Hospital announced that it had successfully discharged its 16th cross-country heart transplant patient, notably, the first female patient to receive a cross-country heart transplant at the facility.

Already a familiar face among startup CEOs in Hue, this time I met with Ngo Duc Vuong - Director of Hue One Food Company, whose flagship product has been dubbed “Hue Pizza” - the Thuan An pressed rice cake. We chatted over coffee in Grand Prairie, Texas, as he continued his mission of spreading the story of Hue’s entrepreneurial journey through the pressed rice cake and promoting Hue culture in the U.S market.

On May 19, the ceremony of signing sponsorship between the Organizing Committee of Hue Festival 2025 and Carlsberg Vietnam was held at Hue City People’s Committee. Accordingly, the Huda beer brand will continue to be the Platinum Sponsor of Hue Festival 2025 with a total sponsorship of up to 9.5 billion VND.

On the afternoon of May 15, at the Hue City People’s Committee headquarters, a sponsorship signing ceremony took place between the Organizing Committee of Hue Festival 2025 and the Bank for Investment and Development of Vietnam (BIDV), marking BIDV’s collaboration in key cultural and tourism events during the National Tourism Year in Hue.

With the aim of contributing to the development of national-scale cultural events, Scavi and Corèle, members of the B'Lao Group (France), are honored to become the swimwear sponsors for the Miss Vietnam 2024 pageant.

After the country was reunified, the Pioneering Youth force transitioned to a new mission: overcoming the consequences of war and contributing to economic development. In response to the revolutionary call at that time, Binh Tri Thien Province and Hue City established two Pioneering Youth regiments tasked with surveying, building roads, clearing land, and constructing homes to welcome thousands of families from Hue to settle in the southern regions and establish new Hue communities far from home. Among the many resettlement programs, one new homeland for Hue people was founded nearly half a century ago: the Huong Lam New Economic Zone (NEZ), now part of Da Lay Commune, Da Huai District, in the southern part of Lam Dong Province…

Visitors and culture and history enthusiasts visiting Hue Imperial Citadel should not miss an exhibition space featuring the “Great Royal costume of the Annam court” painting collection at the East wing of Thai Hoa Palace.