Amid the flow of visitors experiencing the Ancient Capital, the image of Mr. Nguyen Don Long - a male tour guide (born in 1986) wearing the traditional ao dai - quietly tells the story of love for culture, spreading traditional values in a distinct Hue way.

For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

Many journeys back to old Hue begin with seemingly small details. For me, it was a visit to An Thu garden house in Gia Hoi old quarter - a contemplative Hue residence nestled behind lush green trees. Mr. Vo Chanh Tien, the current caretaker, led me through the rooms while sharing the house's history and stories of generations tied to the garden and the rhythm of the old Gia Hoi. But what made me linger the longest was actually… beneath my feet.

On April 4, Mr. Ho Cong Hai, Co-General Director in charge of production, R&D, and development at Kim Long Motor, announced that Kim Long Motor Company has signed a cooperation agreement with Kijsetthi Mobility (Thailand) to distribute bus models in the Thai market.

Alongside activities that support and accompany businesses and investors in accessing project information and related procedures, Hue City also places emphasis on signing memoranda of understanding (MoUs) and strategic cooperation agreements with major investors to build a foundation for long-term engagement between the government and investors.

On the afternoon of April 2nd, at the regular March meeting, Central Party Committee member, Standing Deputy Secretary of the City Party Committee, and Chairman of the City People’s Committee Nguyen Khac Toan emphasized that every policy decision must lay the foundation for long-term development. He also called for the entire system to implement solutions decisively and in a coordinated manner, striving to achieve double-digit growth in 2026.

Amid fluctuations in the global energy market and the risk of supply disruptions, especially for petroleum products, the dual approach of developing renewable energy while building a long-term fuel supply and reserve strategy has become a key requirement for Hue City to ensure sustainable growth.

The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.

On the morning of March 25, Hue Central Hospital announced that it had held a discharge ceremony for a pediatric patient with thalassemia (a hereditary blood disorder) following a successful bone marrow transplant using marrow donated by the patient’s older sister. This is the 15th thalassemia bone marrow transplant performed at the hospital, marking an important step forward in the treatment of genetic hematologic diseases.

On the morning of March 17, at the Kim Long Motor Hue Manufacturing and Assembly Industrial Park, Kim Long Motor Company held an inauguration ceremony for its truck manufacturing plant and launched truck models under the Kim Long brand.