The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.

On the morning of March 25, Hue Central Hospital announced that it had held a discharge ceremony for a pediatric patient with thalassemia (a hereditary blood disorder) following a successful bone marrow transplant using marrow donated by the patient’s older sister. This is the 15th thalassemia bone marrow transplant performed at the hospital, marking an important step forward in the treatment of genetic hematologic diseases.

On the morning of March 17, at the Kim Long Motor Hue Manufacturing and Assembly Industrial Park, Kim Long Motor Company held an inauguration ceremony for its truck manufacturing plant and launched truck models under the Kim Long brand.

With a vivid imagination and familiar natural materials, artist Nguyen Van Tien, from Kim Long Ward, has created an engaging experiential space through the Tataki-zome handcrafted fabric-dyeing technique.

On the afternoon of March 13th, Member of the Standing Committee of the City Party Committee and Standing Vice Chairman of Hue City People's Committee Nguyen Thanh Binh inspected the preparations for the election of deputies to the 16th National Assembly and People’s Councils at all levels for the 2026 - 2031 term in the communes of Khe Tre, Long Quang and Nam Dong District.

On the Lantern Festival (the Full Moon of the First Lunar Month) more than 15 years ago, the most “pure Hue native” friend I know, architect Nguyen Trong Huan, and I put on thin raincoats and walked together through the light, drifting drizzle to search for Hue’s culinary specialties. Having lived in this city for many years, Huan still longed for the flavors he once tasted.

“Thuan Hoa is a local publishing house, but not merely a local one, as Hue is a long-established historical and cultural center of the country and is also the one being internationally recognized. Therefore, from the very beginning, the publishing house has strived to produce works worthy of the historic land of Thuan Hoa,” Dr. Nguyen Duy To, Director of Thuan Hoa Publishing House, quoted the late journalist Hoang Tung, former Secretary of the Party Central Committee, when addressing the functions and development orientation of Thuan Hoa Publishing House at a friendly gathering marking its 45th anniversary (1981-2026), held on the morning of February 10.

On the morning of February 5, at the Secret Affairs Institute - Tam Toa Complex (No. 33 Tong Duy Tan Street, Phu Xuan Ward), Hue Monuments Conservation Center officially opened a thematic exhibition titled “Horses and the Long Ma in Nguyen Dynasty Royal Culture” (Long Ma: dragon-horse), offering the public a culturally rich and profound exhibition space in the early days of Lunar New Year.

While not as large-scale or bustling as many famous flower villages in the North and the South such as Sa Dec (Dong Thap), Cai Mon (Vinh Long), Nhat Tan, Tay Tuu (Hanoi), or Thai Phien (Lam Dong)…, the flower villages supplying Tet flowers in Hue remain vibrant and deeply imbued with local cultural identity.

It is no longer uncommon to witness very young runners at marathon events held in Hue. It helps to spread the spirit of sportsmanship and community compassion.