On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

On the morning of January 8th, Chairman of the Provincial People's Committee Nguyen Van Phuong held a working session with TTC Group.

On the afternoon of January 8, the Provincial Business Association and TTC Group coordinated with Hue CEO Club and the Provincial Travel Association organized a seminar on business management and operation. The program attracted the participation of nearly 200 delegates from the businesses within the province.

On the morning of January 6, at the National Hero Memorial of Quang Trung - Nguyen Hue (An Tay Ward, Hue City), Hue City People's Committee held an incense offering ceremony to commemorate the 235th anniversary of Nguyen Hue’s Coronation and dispatching army to defeat the Qing army. The ceremony was attended by representative leaders of the city, departments, branches, unions and people in the area.

On the afternoon of January 4, the Faculty of Engineering and Technology – Hue University coordinated with CoTAI Startup Studio, and high schools in the provincial area to hold a festival of experiencing artificial intelligence called “AI Open Day 2024”.

On January 4th, the Department of Tourism organized a conference to kick off the tourism sector's activities for the year 2024.

On the morning of January 3, the University of Medicine and Pharmacy, Hue University held a ceremony to launch the Bachelor’s degree training program in Medical Laboratory Technology, which has met the quality standards of the ASEAN University Network – Quality Assurance (AUN – QA).

From December to January each year, the flowering of cherry blossoms in Sa Pa signals the arrival of another spring.

Thousands of people and visitors flocked to the streets to say goodbye to the old year and welcome the new year. In the cool weather with a vibrant music stage, the Countdown - Happy New Year 2024 art program, with an outdoor stage located at the intersection of Hung Vuong Street, Hue City, lasting from the night of December 31 to the dawn of the new year on January 1, 2024, became a highlight in the heart of the ancient capital.

Hue Festival 2024 is due to open with the Opening program – the Ban Soc Ceremony (January 1) and end with the Countdown program, with the highlight being Hue Festival Week 2024, which will take place from June 7 - 12.