Collaboration plays a crucial role in promoting tourism development. In 2024, as the leader of the tourism development partnership among five localities in Central Vietnam, Thua Thien Hue province will propose and implement various solutions to enhance the effectiveness of collaboration, promote tourism, and contribute to the development of the smoke-free industry.

The first tourists arriving in Hue stepped off at Phu Bai International Airport with radiant smiles with the welcoming gestures from the local tourism industry, signaling positive signs for the smoke-free industry in the ancient capital.

The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

On the afternoon of November 27, Hue University coordinated with the Japan Economic Federation (Keidanren) and the Japan Chamber of Commerce and Industry (JCCI) to award scholarships to students overcoming difficulties of Hue University.

On the afternoon of November 8th, the Department of Science and Technology, in coordination with the Department of Tourism, organized the forum themed “Promoting investment activities and open innovation in the province’s tourism industry”.

According to recent statistics on the tourism industry, the top 10 tourist markets to Hue were Taiwan, Malaysia, Spain, Australia, America, Thailand, England, Germany, France, and Korea.

The typical product of Ao Dai is one of the important elements making up the soul of the nation of Vietnam. Yet, for making Ao Dai truly a famous national brand name and a creative and cultural industry product, perhaps we still have to put in a lot of effort. What the Korean have done for their Hanbok is one of the good practices that we need to refer to.

Not only serving the transportation industry, Hue Railway Station - a work built during the French period - is considered one of the iconic architectural heritage in the heart of Hue urban area. Having gone through many ups and downs, this station now still continues to witness the development of the land.

For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.

The provincial tourism industry has received good news once again, as many resort hotels in Hue have been highly ranked in the Travel + Leisure Luxury Awards Asia Pacific 2023.