On the 10-acre field of red chiem rice (a traditional red rice grown in brackish lowlands of Hue City, sown by April and harvested by July), each planting season requires 40 to 50 hired laborers, and the harvest stretches over several days. Left untended and unfertilized, the rice grows naturally under the generous sun and rain. Some call it “heaven’s rice” — a variety grown from the grace of Tam Giang’s waters.

At the beginning of summer, on beaches and other spacious tourist spots, it’s easy to witness many groups of visitors join in team building games.

Let’s Hue - Local Buddies is a project founded by foreign language-loving students from member universities of Hue University. Its goal is to introduce and promote the cultural image of Hue Ancient Capital to international friends.

On the evening of June 1, Hue City’s Youth Activity Center organized the opening ceremony for its summer activities and the final round of the 2025 International Folk Dance and Modern Dance Festival.

On the afternoon of May 30, Hue Central Hospital announced that it had successfully discharged its 16th cross-country heart transplant patient, notably, the first female patient to receive a cross-country heart transplant at the facility.

After more than four years of planning, preparation, and dedicated passion, Hue Culinary Association was officially launched on the evening of May 28. The initiative aims to build and elevate the culinary culture of Hue City, living up to its reputation as the “Culinary Capital of Vietnam.”

On May 23rd, the Organizing Committee of the 18th Youth and Children’s Innovation Contest in Hue City held its closing ceremony and award presentation for the 2025 contest.

On the afternoon of May 21, the leader of Phu Bai International Airport announced that Terminal T2 at Phu Bai International Airport in Hue City was honored with the Gold Award in the category of “Special Architectural Works”. It also received the “For the Development of Architecture” award at the 2024 - 2025 National Architecture Awards ceremony held on the evening of May 20 in Hanoi.

With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.