According to recent statistics on the tourism industry, the top 10 tourist markets to Hue were Taiwan, Malaysia, Spain, Australia, America, Thailand, England, Germany, France, and Korea.

Many craft villages have crossed the boundary of "self-sufficiency" and successfully commercialized their products. More specially, the famous craft villages of Thua Thien Hue can also develop tourism.

On the afternoon of October 26, Hue College of Tourism, in collaboration with Cholimex Food Company, organized a competition in search of Hue culinary ambassador - season 4, 2023, with the theme “Delicious Hue Dishes”.

To reach sustainable tourism development, running towards green tourism is indispensable. Thua Thien Hue has special strengths of cultural, historical, and landscape, as well as environmental resources to develop tourism; and, carrying out cooperation to develop green tourism is one of the goals.

On October 23, three provinces and city, including: Quang Nam, Da Nang, and Thua Thien Hue, coordinated with the Malaysia - Vietnam Friendship Association to organize a tourism introduction program at the World Trade Center Kuala Lumpur (WTCKL), Malaysia.

Journeys in Hue (JiH) is a group of young enthusiasts dedicated to promoting Hue through social media, viewing it “through the lens of Hue people”. In an interview with Thua Thien Hue Weekly, Le Duc Hoang, the group's representative, stated, “JiH always cherishes the desire to contribute its small part to the development of Hue tourism.”

Hue City is selected by the Ministry of Culture, Sports and Tourism as one of seven cities implementing the "Creative Cities Network Development Project", within the UNESCO Creative Cities Network (UCCN). According to experts, this is both opportunity and challenge.

Thua Thien Hue is one of the 12 localities assigned the task of actively selecting suitable night tourism models, with the goal by 2030 to establish Vietnam's night-tourism-product brand. Choosing which products for night tourism to avoid duplication among regions and to reflect the characteristics of each locality is an issue that should be taken into careful consideration.

With the target of facilitating the formation acceleration of coastal urban areas for the local socioeconomic and tourism development, the project of coastal road through Thua Thien Hue Province and bridge across Thuan An Estuary (Hue City) is being sped up by the investor in site clearance and construction progress.

On the evening of September 9, there was good news from the Department of Tourism, informing that Thua Thien Hue's hotels and resorts were recognized at the 2023 World Travel Awards (WTA).