In the framework of Hung Temple Festival, the Fatherland Culture and Tourism Week 2023 and the 20th anniversary of the implementation of the UNESCO convention on the protection of intangible cultural heritages taking place from April 20 to 29 in Viet Tri City, Phu Tho Province, Hue Traditional Royal Art Theater introduces the unique features of Hue royal court Music.

The event is held in Hue with an aim to contribute to stimulating local tourism and promoting the image of the people and landscapes of Hue City to international friends so as to develop the local economy.

On the afternoon of April 13, at Ham Nghi yard (on 23/8 St., Hue City), the Department of Tourism coordinated with HEXA Media Communication Joint Stock Company to organize the international Hot-air Balloon Festival 2023 with the theme “Hue – Beauty of the Ancient Capital”.

Hue Traditional Craft Festival 2023 takes place concurrently with the 5-day holiday. This is the time for Hue to stimulate demand and attract tourists to the festival.

During a recent tourism survey in Malaysia, Hue tourism businesses chose to wear the traditional Ao Dai when working with partners.

According to the Department of Tourism, in the first 3 months of 2023 (Quarter 1), the estimated number of international tourists visiting Hue is over 255 thousand, a 55-fold increase compared to the same period last year.

Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

According to the Provincial Department of Tourism, following the previous Hot Air Balloon Festivals, Hue International Hot Air Balloon Festival 2023 with the theme "Beauty of the Ancient Capital" will be held from April 12 to 20.

After more than 10 years making a living in the tourism industry, Truong Thi Huyen (born in 1986) had to quit her job due to the impact of COVID-19. Huyen turned to another fun and exciting hobby of Macrame art, which is still quite new in Hue Ancient city.

On the morning of March 28, the Department of Tourism in collaboration with German Agency for International Cooperation (GIZ), the People’s Committee of Hue City and Vietsoftpro Joint Stock Company held a seminar with the theme “Public bike tour design in Thua Thien Hue”.