Taking “made in Hue” salted coffee flavor far and wide is the aspiration of Pham Ngoc Anh Phuong (born in 1995), Co-founder of Alufa Technology and Trading Co., Ltd., through his investment in researching instant salted coffee product.

No one has captured the Vietnamese sense of living away from one’s homeland better than poet Nguyen Khoa Diem when he wrote: “They carry the names of their communes and villages on every migration journey.” In the highland city on the Lang Biang Plateau, this sentiment holds true as well. Many people from Hue left their ancestral land to settle here nearly a century ago. Though four or five generations have now been born on this new land, the “Hue spirit” in these distant Hue communities has never faded.

Loving heritage culture and having traveled through many regions rich in history, Dang Duy Khoa (born 2002) from the distant Mekong Delta has truly been captivated by Hue. He then decided he had to do something for Hue through his own passion and the architectural knowledge he is pursuing.

Young designer Linda Hoang (born Hoang Kim Ngoc Uyen Nhi in 1992 in Hue City) is transforming the traditional ao dai by bringing dragon-horse patterns and royal court motifs to linen garments and modern fashion. ​

“Nghien cuu Hue” (“Researching Hue”) is a series of books about Hue, born out of researchers’ deep affection for Hue culture. The series is considered the continuity of the B.A.V.H. (Bulletin des Amis du Vieux Hué) by the Association of Friends of Ancient Hue.

From areca sheaths once regarded as agricultural waste, Truong Van Toi (born 2000, Hue City) has built a model to produce bowls and plates from areca sheaths, aiming to reduce plastic waste, create livelihoods for local people, and open up an environmentally friendly consumption pathway.

Amid the rhythm of life in Hue, Ca Dao Dance Troupe stands as one of the few collectives that have steadfastly pursued a professional path in dance, contributing to the enrichment of Hue Imperial Citadel’s contemporary artistic life. Leading the Ca Dao Dance Troupe for over 11 years is Ms. Dang Nu Hoang Quyen (born in 1980), a choreographer who also serves as a lecturer in the Faculty of Political Theory at the University of Sciences, Hue University.

Born in Hue - a place where traditional crafts are deeply intertwined with spiritual life, Tran Phuoc Hoang (28 years old) chose to dedicate himself to the craft of carving ancestral tablets. After nearly 10 years in the craft, he has quietly preserved traditional values through every product meticulously created with his passion.

Mr. Van Dinh Huy, who was born in 1983, is currently working at Phu Bai Ward Police office. Even younger than Dinh Huy, Mr. Do Minh Dien, who was born in 1990, is currently an officer in the Department of Culture and Sports of Hue City. What they have in common is a strong passion for books, and up to now, each of them has built his own personal book collection. They are truly the “young gentlemen” who collect books in Hue.

For over two decades devoted to mother-of-pearl inlay work, Phan Tan Dat, born 1992, has transformed seashells into shimmering masterpieces on horizontal lacquered boards, parallel sentences, guarding screens... preserving the complete ancient soul of Hue.