The 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) officially opened on the morning of August 27th. Hue is taking part in the event with a joint stall shared by Quang Tri, Hue and Danang.

Located southwest of Hue’s Imperial Citadel, at an elevation of more than 430 meters above sea level, Mount Kim Phung has long been a destination for nature lovers who wish to conquer its summit and take in a panoramic view of Hue city.

Hue is a heritage city, but Hue’s cultural strength does not lie solely in its citadel, palaces, royal tombs, or historic architecture. Behind these tangible forms of heritage lies a vibrant world of music, festivals, beliefs, traditional crafts, cuisine, clothing, and folk knowledge. This is the ‘soul’ that gives Hue its distinctive identity.

At noon on August 23, the 2nd Capital Cup-2026 - Hue Dancesport Festival officially kicked off at Aeon Mall Hue. As part of Hue Sports Festival 2026, the tournament was jointly held by Hue Talent Club, Hoang Sy Clubs, LTD Danang Recreational Sport Choreography Company Limited, and Aeon Mall Hue.

Taking place from August 22 to 26 at Ba Cong artificial turf field, the Hue City 7-a-side Football Tournament - Huda Cup 2026 is organized by the Department of Culture and Sports in coordination with the Leano Group Tourism Media Co., Ltd. The tournament is one of the 19 activities within the Hue Sports Festival 2026.

The 8th Hue Thanh Tra Pomelo Festival 2026, with the theme 'The Sweetness Once Offered to Kings', will take place from August 29th to 31st, organized by Thuy Xuan Ward People’s Committee.

A procession of boats taking part in the Hue Nam Temple Festival (Hon Chen Temple) traveled one after another from downtown Hue City upstream along the Huong River toward Mount Ngoc Tran, creating a lively atmosphere on the river.

Throughout the many decades he has lived and worked both in Vietnam and abroad, Prof. Dr. Bui Duy Tam has always held a special affection for Vietnam’s traditional Ao-dai. To him, Ao-dai is not merely a beautiful garment, but one that embodies the history, identity and self-respect of a nation. On the occasion of his return to Hue and his visit to Quang Trung Primary School - where he sponsored the tailoring of five-panel Ao-dai for nearly 1.500 students, Prof. Dr. Bui Duy Tam spoke with Hue Today Weekly about his aspiration to revive Vietnam’s national dress.

Hue Festival has established the city as a prominent destination on the international cultural map. With Wonderverse Music Fest, Hue is taking a new approach: using music, technology, and creativity to tell the story of its heritage while aiming to build a distinctive festival intellectual property (IP) that will become a signature brand for the city.

The highland district of A Luoi, Hue City, boasts the pristine beauty of the Truong Son mountains and forests, with the white cascade of the A Nor Waterfall standing out amid endless stretches of green. What draws visitors here is not only the natural scenery, but also the distinctive cultural values of the Ta Oi and Pa Co ethnic communities.