On the evening of September 1, tens of thousands of audience members gathered at Hue City Culture and Sports Square, immersing themselves in the vibrant electronic music atmosphere of the Hue Wonderverse Music Fest 2026 - an international heritage and music festival.

On the evening of August 30, thousands of audience members packed the stage area at Hue City’s Culture and Sports Square, immersing themselves in the vibrant atmosphere of Hue Wonderverse Music Fest 2026 - an international heritage and music festival featuring a lineup of renowned singers.

On August 28, Hue Newspaper and Radio - Television, in coordination with its Youth Union, Thua Thien Hue Construction Joint Stock Company, the City Social Policy Bank, Hong Duc Bookstore, and benefactors, organized the ‘Supporting children to school - Mid-Autumn Festival for children’ and social welfare support program in 2026 in A Luoi 2 Commune.

Hue is a heritage city, but Hue’s cultural strength does not lie solely in its citadel, palaces, royal tombs, or historic architecture. Behind these tangible forms of heritage lies a vibrant world of music, festivals, beliefs, traditional crafts, cuisine, clothing, and folk knowledge. This is the ‘soul’ that gives Hue its distinctive identity.

The 2026 National Archery Championships kicked off on the morning of August 24th at Tu Do Stadium. The tournament is part of Hue Sports Festival 2026, jointly organised by Hue City Department of Culture and Sports and Vietnam Sports Authority.

The exhibition, through the language of photography, aims to strengthen Hue City's cultural diplomacy and expand cooperation with diplomatic missions of ASEAN countries in Vietnam. It will also help promote Hue as a heritage city and a distinctive Festival City of Vietnam, as well as an attractive cultural and tourism destination in the Central region. ​

Taking place from August 22 to 26 at Ba Cong artificial turf field, the Hue City 7-a-side Football Tournament - Huda Cup 2026 is organized by the Department of Culture and Sports in coordination with the Leano Group Tourism Media Co., Ltd. The tournament is one of the 19 activities within the Hue Sports Festival 2026.

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

A procession of boats taking part in the Hue Nam Temple Festival (Hon Chen Temple) traveled one after another from downtown Hue City upstream along the Huong River toward Mount Ngoc Tran, creating a lively atmosphere on the river.

Hue Festival has established the city as a prominent destination on the international cultural map. With Wonderverse Music Fest, Hue is taking a new approach: using music, technology, and creativity to tell the story of its heritage while aiming to build a distinctive festival intellectual property (IP) that will become a signature brand for the city.