In the early days of the new year 2025, the Year of the Snake, many places in the city organized exciting spring activities, including cultural and sports activities, as well as folk games and royal court games, etc.

This was one of the highlights shared at a conference summarizing activities in 2024 and deploying tasks in 2025 of Hue City Hotel Association, which took place on the late afternoon of January 10. Attending the conference were leaders of departments, agencies of Hue City, Vietnam Tourism Association, and Hue City Tourism Association.

Hue - Tien Phong cajeput oil, a high-quality product developed by Tien Phong one member State Limited Company (Tien Phong Company), has been successfully produced as part of a science and technology project commissioned by the provincial People's Committee. This product is not only praised for its health benefits but also highlights the cultural and natural values of the Ancient Capital.

The boat racing festival took place on the morning of December 31 on the Như Y River (at the community tourism site of Thanh Toan Tiled-roof Bridge). This is one of the highlights of the New Year 2024 celebrations and in response to the Four Seasons Festival organized by Thuy Thanh commune (Huong Thuy town).

Owning a diversified culinary background with various unique features, Thua Thien Hue has a potential to explore and develop culinary tourism. To reach effectiveness, instead of simple activities of visiting and enjoying food, the province has to pay much more attention to local-original culinary experiences.

Following the success of 8 Hue Traditional Craft Festivals from 2005 to present, and implementing the Four Seasons Festival Project, Hue City People's Committee continues to organize Hue Traditional Craft Festival 2023 with many rich and meaningful programs and activities, contributing to stimulating tourism demand and socio-economic development.

Beautiful music and poetic scenery are the two highlights of the movie “Em và Trịnh.” Scenes shot in Hue are so well liked by the viewer.

In addition to the highlights of special art programs, rich food stalls, and the eventful boat race 9, etc., “The country’s fair in the festival” (Chợ quê ngày hội) responding to Hue Festival 2022 also made attraction from the games during the festival days.