Many visitors from afar often say that Hue is blessed with an abundance of breathtaking scenery. Wherever the eye turns, beauty unfolds, a poetic Hue City that inspires people to capture and preserve its quiet, gentle, and intimate moments. Perhaps this is why in Hue, every time a camera is raised, a beautiful shot emerges, whether taken with a smartphone or a high-end digital device…

Hue’s elevation to a centrally-governed municipality from early 2025 has taken place in a special context: the country is undergoing a major administrative restructuring, reducing the number of provinces and cities from 63 to 34. While 52 other localities are expanding through mergers, Hue has chosen a different path - no consolidation, no expansion by aggregation, but an upgrade built on its existing identity and structural foundation.

Through an introduction from Ms. Samantha Colón of the Las Vegas Convention and Visitors Authority (Nevada, USA), I was scheduled to meet Jamie Tran, the owner of “The Black Sheep” restaurant, to talk about cuisine and our shared homeland of Hue...

Growing up from the fields, steeped in rustic flavors of the countryside - “salty fermented vegetables, sour white eggplant”, yet it was not until my late forties that I first heard of mut ca phao (white eggplant preserves) from Hue. The humble eggplant, so familiar on simple family meals, appears here in an entirely unfamiliar form - a delicately beautiful preserves for the Lunar New Year.

The application of artificial intelligence (AI) not only brings technological convenience, but also opens up a completely different method of teaching and learning, marking an important turning point for Hue’s education sector on its digital transformation journey.

Participating in large-scale trade fairs is a way for Hue enterprises to access new markets, seek partners to develop their brands, and elevate their scale of operations.

One early morning, when opening the door, and you feel a cold breath rush across your face, that is when Hue starts entering winter. Before winter set in, the city endured consecutive, devastating floods; and, in that cold air, there still lingers the smell of fresh mud and the traces of things not yet put back in order.

The coastal area in Hue, especially Chan May - Lang Co area, home to the economic zone of the same name, is emerging as a bright spot with the leading role in development not only within the locality, but also in inter-regional spread.

On October 1, Green Lotus Fund, the Youth Union of Hue Newspaper and Radio - Television, in coordination with Thua Thien Hue Construction Joint Stock Company, Hue City Social Policy Bank, Hue Export Garment Joint Stock Company, and Le Domaine De Cocodo Hotel, organized the “Mid-Autumn Festival for Children” program at Hong Thuy Primary and Secondary School (A Luoi 1 Commune).

In the heart of the poetic ancient capital, where natural beauty and traditional culture blend harmoniously, a music project named H.U.É has just been launched and made a strong impression on the art-loving community.