Growing up from the fields, steeped in rustic flavors of the countryside - “salty fermented vegetables, sour white eggplant”, yet it was not until my late forties that I first heard of mut ca phao (white eggplant preserves) from Hue. The humble eggplant, so familiar on simple family meals, appears here in an entirely unfamiliar form - a delicately beautiful preserves for the Lunar New Year.

The application of artificial intelligence (AI) not only brings technological convenience, but also opens up a completely different method of teaching and learning, marking an important turning point for Hue’s education sector on its digital transformation journey.

Participating in large-scale trade fairs is a way for Hue enterprises to access new markets, seek partners to develop their brands, and elevate their scale of operations.

One early morning, when opening the door, and you feel a cold breath rush across your face, that is when Hue starts entering winter. Before winter set in, the city endured consecutive, devastating floods; and, in that cold air, there still lingers the smell of fresh mud and the traces of things not yet put back in order.

The coastal area in Hue, especially Chan May - Lang Co area, home to the economic zone of the same name, is emerging as a bright spot with the leading role in development not only within the locality, but also in inter-regional spread.

On October 1, Green Lotus Fund, the Youth Union of Hue Newspaper and Radio - Television, in coordination with Thua Thien Hue Construction Joint Stock Company, Hue City Social Policy Bank, Hue Export Garment Joint Stock Company, and Le Domaine De Cocodo Hotel, organized the “Mid-Autumn Festival for Children” program at Hong Thuy Primary and Secondary School (A Luoi 1 Commune).

In the heart of the poetic ancient capital, where natural beauty and traditional culture blend harmoniously, a music project named H.U.É has just been launched and made a strong impression on the art-loving community.

On the morning of June 12, Hue City Youth Activity Center coordinated with Pingo Hue English Center held the final round of the 4th English Olympiad for Hue Students in 2025.

Already a familiar face among startup CEOs in Hue, this time I met with Ngo Duc Vuong - Director of Hue One Food Company, whose flagship product has been dubbed “Hue Pizza” - the Thuan An pressed rice cake. We chatted over coffee in Grand Prairie, Texas, as he continued his mission of spreading the story of Hue’s entrepreneurial journey through the pressed rice cake and promoting Hue culture in the U.S market.

Data compiled from the Google Destination Insights travel trend tracker reveals that Vietnam has the 7th highest destination growth rate globally. Notably, Hue is among the top 10 most searched cities in Vietnam by international visitors.