Against the challenges caused by natural disasters, climate change, and human impact, Hue is making great efforts to implement both structural and non-structural solutions, combining technology to build itself into a heritage, green, and smart city.

On the familiar green chalkboard, under the skillful hands of Ms. Le Thi Loc Phuong, an art teacher from Tu Ha Primary School No. 1 (Huong Tra Ward), the heritage sites of Hue such as Ngu Phung Pavilion, Thien Mu Pagoda’s bell tower, or the graceful curve of Truong Tien Bridge gradually come to life. Each delicate stroke of white and colored chalk transforms the classroom chalkboard into a lively painting, evoking an image of Hue that is both serene and poetic.

When the theme for World Tourism Day (September 27, 2025) was chosen as “Tourism and sustainable transformation”, many people immediately thought of Hue’s approach to tourism. In its development orientation, Hue tourism consistently focuses on promoting sustainable transformation, especially transitioning to green, sustainable tourism, adapting to climate change.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Alongside preservation of palaces and temples, the heritage conservation efforts in the Ancient Capital also include the care, restoration, and propagation of trees, protecting ancient and precious species within relic sites, helping maintain the harmonious beauty of architecture and nature - a hallmark of Hue’s heritage space.

The lush lawns and shaded canopies of ancient trees in the Imperial Citadel, Co Ha Garden, or Thieu Phuong Garden are not naturally self-sustained. Behind that serene beauty lies the quiet dedication of dozens of workers who care daily for every tree and flowerbed, helping preserve the “green soul” of Hue’s heritage.

At the specialized session on “Green and Sustainable Tourism Development” held on the morning of June 6th within the framework of the 14th East Asian Local Government and Regional Conference, Hue affirmed its pioneering position in the region regarding the development orientation of environmentally-friendly tourism that harmonizes with communities and preserves heritage.

During her trip to Hue, Ms. Sandrine, a French tourist, and her group were amazed by how green the city was. With admiration, she asked: “What has enabled Hue to balance economic development with heritage and natural resource preservation?”

On the morning of April 19, a special event titled “Hue - Pioneer in Green Heritage Tourism Development and Bicycle City" took place at the Noon Gate Square - Hue Imperial Citadel. The event was jointly organized by Hue Monuments Conservation Center, Vietnam Green Building Council (VGBC), and representatives of the GCOO brand in Vietnam – VietPM.

On April 19th, a special event titled “Hue – Developing green heritage tourism and a bicycle city” will take place at Ngo Mon Square – Hue Imperial Citadel. The event is jointly organized by Hue Monuments Conservation Center, VietPM (representative of GCOO brand in Vietnam), and Vietnam Green Building Council (VGBC).