Stumbled upon the technique of indigo dyeing online by chance, like a twist of fate, a young couple, Dang Cong Bang (1996) and Pham Minh Nguyen (1997), were captivated by this age-old craft. They began exploring and experimenting, eventually creating their very first indigo-dyed pieces. This marked the beginning of Tiem Chi, a small studio the couple established with the hope of introducing others to handmade clothing and fashion items that they personally design and dye using the distinctive blue of indigo.

The “Ao Dai and Music” art show, held on the stage along the banks of the Perfume River on the evening of June 20th, marked the closing of the 2025 Hue Community Ao Dai Week. The event unfolded in a space rich in identity, emotion, and deep affection for Ao dai Vietnam.

To the melodies blending traditional and modern tones, hundreds of models showcased ao dai collections in the ancient space of An Dinh Palace. Guests from home and abroad, along with Hue locals, were treated to an “art feast” that fused fashion, music, and heritage.

Reasonable prices and satisfying the diverse customer’s needs make “spa services” for fashion products increasingly popular among young people.

Wooden dragon shoes, rings, bracelets, necklaces... are the fashion lines of Fashion4Freedom (F4F) - a social enterprise in Hue City in the sphere of non-profit activities. It is not widely known that this hard material makes hundreds of high-class fashion works present on 4 continents worldwide.