Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

This project is in keeping with the province's resources and socio-economic development orientation. Also, it is believed to be able to exploit and promote the strengths of the culture and people of Hue as well as developing cultural industries.

On the afternoon of April 4, the People’s Committee of Hue City said that the program “Gratitude to the Huong River” in the framework of Hue Traditional Craft Festival 2023 would take place from 5:00 to 21:30 on May 1, 2023 on the Huong River area through Hue City.

Not similar to the “Western Street” (the Pham Ngu Lao - Chu Van An - Vo Thi Sau Walking Street) and Hue Imperial City Night Street, Hai Ba Trung Walking Street is expected to be a bustling shopping street, serving the needs of nightlife entertainment for the locals and visitors, which is also a venue of cultural, artistic and street music activities.

"Thien thi may doa" (Blossoms of Zen Poetry) was a performance of Zen poetry recitation taking place at Duyet Thi Duong Theater on the evening of March 26. This was an activity within the framework of Vietnamese Zen poetry week jointly organized by Lieu Quan Buddhist Cultural Center, Hue Monuments Conservation Center and Tam Viet cultural research group.