Hue City is selected by the Ministry of Culture, Sports and Tourism as one of seven cities implementing the "Creative Cities Network Development Project", within the UNESCO Creative Cities Network (UCCN). According to experts, this is both opportunity and challenge.

Since the opening of Terminal 2 at Phu Bai International Airport in April 2023, Thua Thien Hue has been able to operate international routes, though primarily in the form of charter flights. Developing these into regular commercial flights with stable frequency requires time and appropriate solutions.

On the morning of October 8th, the broadcast of the final round of the Road to Mount Olympia 2023 competition took place enthusiastically at the entrance of Quoc Hoc High School for the Gifted. Attending the event were Deputy Secretary of the Provincial Party Committee Phan Ngoc Tho, Deputy Chairman of the Provincial People's Committee Nguyen Thanh Binh, and over 2,000 students, teachers, and local residents who came to support Nguyen Minh Triet, a 12th-grade student majoring in Physics at Quoc Hoc High School for the Gifted.

Thua Thien Hue is one of the 12 localities assigned the task of actively selecting suitable night tourism models, with the goal by 2030 to establish Vietnam's night-tourism-product brand. Choosing which products for night tourism to avoid duplication among regions and to reflect the characteristics of each locality is an issue that should be taken into careful consideration.