On the afternoon of June 13 at the Indochine Palace Hotel (Hue City), the Organizing Committee of Miss Vietnam 2024 convened a press conference to unveil details about the National Final Round, which will be hosted in the former imperial capital of Hue for the first time.

The mountainous areas of A Luoi and Nam Dong (now Phu Loc District) possess a year-round supply of clean, naturally flowing water, making them an ideal environment for sturgeon farming. Capitalizing on this advantage, the local Agricultural Extension Center (AEC) implemented the “Application of Science and Technology to Develop a Sturgeon Nursery and Farming Model Based on the Value Chain in Mountainous Communes of Hue City” project, with the goal of successfully applying scientific and technological advances to sturgeon nursery and farming within a value chain framework.

Let’s Hue - Local Buddies is a project founded by foreign language-loving students from member universities of Hue University. Its goal is to introduce and promote the cultural image of Hue Ancient Capital to international friends.

On the afternoon of Jun 1st, the third season of TEDXLe Loi Street took place at Hue UK Academy, attracting over 200 attendants, including students and those loving and cherishing the cultural values of the ancient capital.

After more than four years of planning, preparation, and dedicated passion, Hue Culinary Association was officially launched on the evening of May 28. The initiative aims to build and elevate the culinary culture of Hue City, living up to its reputation as the “Culinary Capital of Vietnam.”

On May 27th, Cotana Capital Real Estate Investment and Development Joint Stock Company held the inauguration and handover ceremony of the W2 - West Sky apartment building, part of phase 2 of the Thuy Van Complex, located in Zone B of the An Van Duong new urban area (Ecogarden), Thuy Van Ward, Thuan Hoa District.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

Without fanfare or grand stages, artists, artisans, and skilled craftspeople are quietly passing on and preserving traditional crafts in the ancient capital. They are the “extended arms” for the journey of preserving intangible cultural heritage and Hue’s historical monuments.

With the theme “Vietnamese Culinary Exchange”, the Hue - Culinary Capital festival is not only an activity within the framework of the National Tourism Year and Hue Festival 2025 but also an opportunity to showcase, promote, and elevate the culinary culture.

Ngu My Thanh, a long-standing fishing village by Tam Giang lagoon (Quang Loi, Quang Dien, Hue City) has become well-known in the tourism community of the Ancient Capital, and it is recognized by the People’s Committee of Hue City as a community-based tourism destination.