A heritage must belong to the community, which must be held, jointly protected and promoted by the community, to be durable. The Ao dai is a special heritage of Hue Ancient Capital, and it belongs to the community.

Located 5 kilometers away from the center of Hue City to the North, Duc Buu village (Huong So Ward, Hue City) specializes in producing famous specialty dumplings of the ancient capital land, including: banh beo, banh loc goi (the Vietnamese clear shrimp and pork dumpling wrapped in banana leaf), banh nam, and banh ram it, etc.

On the afternoon of April 13, at Ham Nghi yard (on 23/8 St., Hue City), the Department of Tourism coordinated with HEXA Media Communication Joint Stock Company to organize the international Hot-air Balloon Festival 2023 with the theme “Hue – Beauty of the Ancient Capital”.

This project is in keeping with the province's resources and socio-economic development orientation. Also, it is believed to be able to exploit and promote the strengths of the culture and people of Hue as well as developing cultural industries.

According to the Provincial Department of Tourism, following the previous Hot Air Balloon Festivals, Hue International Hot Air Balloon Festival 2023 with the theme "Beauty of the Ancient Capital" will be held from April 12 to 20.

In its development strategy, Thua Thien Hue aims to attract luxury tourists who have high spending. This orientation is suitable for the ancient capital of Hue - a destination of rich culture.

Along with the investment in completing traffic infrastructure, lighting system and public utilities, Hue City has recently prioritized the resources to allocate investment capital to upgrade and restore communal houses, in order to contribute to the conservation and restoration of relics in the area.