This year’s National Day vacation (September 2nd) is again bringing a surge of tourists to Hue. Alongside careful facility preparation, many accommodation businesses in the city have proactively refreshed their services, paying attention to even small details in the guest experience to give visitors a joyful, comfortable holiday.

Rather than simply introducing familiar destinations and famous attractions in Hue, TikTokers and Facebookers (digital content creators on TikTok and Facebook) are now offering new perspectives on the city’s tourism and people through short videos and candid reviews of their experiences. This approach is bringing Hue to life on social media while giving travelers from around the world more interesting information to inspire their own experiences in the city.

From August 25 to 27, an intensive training program for Happy School trainers for the 2026-2027 academic year was held in Hue, bringing together a core team of education officials and teachers. The program marks an important preparatory step toward integrating the spirit and values of Happy Schools into educational institutions across the city.

Deeply aware of the enduring losses left by war, Mr. Nguyen Van Thanh from Vinh Loc Commune has devoted much of his time and energy to supporting victims of Agent Orange. Through his quiet acts of compassion, he has come to be regarded by those living with the lingering consequences of war as a real-life “Mr. But” - a benevolent figure in Vietnamese folklore.

Ceramic mosaic inlay has long contributed to the beauty of Hue’s royal architecture. Continuing these values, young artisan Huynh Kim Nhat Minh, born in the 1990s in Phu Xuan ward of Hue City, has devoted great passion to creating new works, bringing the art of ceramic mosaic inlay closer to everyday life.

The first 2026 Open Nghia Dung Karate-Do A Luoi 2 Clubs Tournament officially opened on the afternoon of August 15 at A Luoi High School Gymnasium, bringing together nearly 500 athletes from 36 delegations to compete.

Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

If the past 5 years were a period of building a ‘data reservoir’, the next 5 years will be a time of forming a ‘data power plant’, where data is not only stored, but also harnessed to create new values. This also requires management agencies to shift from a mindset of managing data to the one of exploiting and promoting its values, bringing heritage closer to the public while opening new opportunities for economic development based on heritage.

On the morning of July 19th, the People's Committee of An Cuu Ward officially launched the “Digital Community Center” model, bringing digital transformation closer to residents and supporting the development of a digital society at the grassroots level.

From June 26 to 28, at 62 Trang Tien Street, Hoan Kiem Ward, Hanoi, the distinctive products, specialties, and cultural values of the Ancient Capital came together in the ‘Hue Thuong’ program, part of ‘The Vitality of Vietnamese Goods’ programme No. 8. The program not only brought the essence of Hue to the heart of the Capital, but also created a space connecting local products with consumers nationwide through a combination of in-person experiences and e-commerce.