After five editions, the VnExpress Marathon Hue has made tangible contributions to the city’s overall development landscape. Its sixth edition (taking place from April 17 to 19) is no exception, promising to provide a strong impetus for Hue’s strategy in developing sports, tourism and socio-economic growth.

On the evening of April 3, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang had a meeting with the working delegation from the City of Krems (Krems an der Donau - Republic of Austria), led by Mayor Peter Molnar. Attending the working meeting were Austrian Ambassador to Vietnam Philipp Agathonos and Dr. Heinz Boyer, President of IMC Krems University, along with representatives from relevant departments and agencies of both sides.

Hue City is gradually building a modern administration grounded on digital data and technological platforms. The digitalization of public administration not only boosts the effectiveness of governance and administration but also aims to better address the needs of both residents and businesses.

The first Binh Dien Commune Tet Fair - 2026 is taking place from February 12 to 13. Beyond boosting trade, the fair is also a culturally rich event, and an opportunity to promote the people and land of Binh Dien to friends and visitors from near and far.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

Such is one of the key tasks set by the Department of Culture and Sports of Hue City for 2026.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

In the context of digital transformation becoming an inevitable trend, businesses must incorporate artificial intelligence (AI) into their operations as a pressing requirement to enhance labor productivity and boost business efficiency.

Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.

Highland markets in Thua Thien Hue are gradually establishing their unique role in the lives of ethnic minority communities. These markets serve as places for people to exchange goods, promote local products, and simultaneously boost tourism and socio-economic development.