On the morning of June 25, Hue Monuments Conservation Center in collaboration with the Provincial Department of Culture and Sports organized a ceremony to offer incense and flowers, and a procession of gratitude to the ancestor on the occasion of the death anniversary of Lord Nguyen Phuc Khoat, the person who laid the foundation of Vietnamese ao dai.

My childhood was marked with the image of my mother stroking her ao dai flat before going out (Ao dai is traditional costume for women (and men) in Vietnam.) At that time, cloth produced in the country was cheap; my mother had many ao dai of different colors tailored. She wore ao dai everywhere she went on every occasion.

In order to honor Ao dai Vietnam clothing, and at the same time respond to Hue Community Ao Dai Week 2024, which is due to take place from June 24 - 30, Hue City People's Committee has just issued an official dispatch to organize the Hue Community Ao Dai Week 2024.

Ao Dai has become a cultural symbol for Vietnamese women in general. For the women of Hue in particular, Ao Dai is a source of pride because Hue Ao Dai has been firmly established in the hearts of the people. For Ao Dai to flourish and be honored, the support and promotion by our sisters, by the members of the Women's Union throughout the province, are essential.

The typical product of Ao Dai is one of the important elements making up the soul of the nation of Vietnam. Yet, for making Ao Dai truly a famous national brand name and a creative and cultural industry product, perhaps we still have to put in a lot of effort. What the Korean have done for their Hanbok is one of the good practices that we need to refer to.

The “Photo exhibition of the images of Ao dai featured on postage stamps” will take place from August 27 to September 2 at Kodo Café (No. 36 – 38 Nguyen Phuc Nguyen, Huong Long Ward, Hue City) on the occasion of Vietnam Stamp Day (August 27).

The flowing ao dai inspired by the Huong River - the poetic and renowned river of Hue, and perhaps the most beautiful in Vietnam - have been elegantly showcased by models to the backdrop of music, sometimes serene, sometimes lively, taking the audience through a range of emotions.

On the morning of July 7, Hue Monuments Conservation Center coordinated with the Provincial Department of Culture and Sports to organize an incense and flower offering ceremony, and a procession of gratitude to the ancestor on the occasion of the death anniversary of Lord Nguyen Phuc Khoat, the person who laid the foundation of Ao dai Vietnam. This is one of the activities responding to Hue Festival 2023, and within the framework of the Autumn Festival’s activities.

During a recent tourism survey in Malaysia, Hue tourism businesses chose to wear the traditional Ao Dai when working with partners.

That is the desire of Mr. Phan Thanh Hai - Director of the Department of Culture and Sports when talking about the revival of Ao dai at the scientific conference "Promoting the value of the Nguyen Dynasty Ao dai in contemporary life, promoting Hue to become the capital of Ao dai Vietnam" which took place on the afternoon of December 22.