With the aim of spreading awareness about responsible tourism for a sustainable green Hue, the Department of Tourism has collaborated with the project “Hue - Plastic Smart City in Central Vietnam”/WWF-Vietnam to launch the “Check-in green Hue” contest - Visit Hue, receive gifts, and win a Canon R50!

Hue is a land once at the heart of the nation’s political power, culture, and scholarship; yet, today’s Hue is not merely looking back to the past. The city is quietly preparing for a major transformation, aiming to become Asia’s leading smart coastal heritage city by 2045.

On February 22, Hue City Police reported that they had promptly returned a lost handbag containing important documents and valuable property to a foreign tourist at Phu Bai International Airport.

Ask the people of Hue what flower they love most, and most will likely answer: the apricot blossom. To put it more formally, “hoang mai” - yellow apricot, without a doubt. Don’t believe it? Come to Hue and see for yourself! There’s a whole movement called “Yellow apricot blossom in front of the entrance”; a completed research project on “Conservation and development of Hue’s yellow apricot variety (Hue’s Hoang mai)”; a scientific conference on developing Hue’s Hoang mai into a key local product, aimed at successfully realizing the project to build Thua Thien Hue province (now Hue City) into Vietnam’s yellow apricot homeland. My friend, journalist Minh Tu, even published a book called “In front of the house stands a yellow apricot tree”, which sold out instantly, was reprinted, and translated into foreign languages to great acclaim.

By 3 a.m., Le Thi Thu Trang’s bakery is already blazing. Batch after batch of traditional cakes and preserves from My Loi Village (Vinh Loc Commune) emerge from the oven, their rich aroma filling the air in time for the Tet (Lunar New Year) market.

The adjustment of Hue City’s Master Plan for the 2021–2030 period, with a vision to 2050, is one of the most important and urgent political tasks, aimed at redefining a new development space for Hue.

On the evening of February 12, at Phu Bai International Airport, the City Labor Federation organized a welcome and gift-giving program for union members and workers on the “Trade Union Flight - Spring 2026,” returning home to celebrate Binh Ngo Lunar New Year 2026.

Efforts to attract international tourists via direct air routes to and from Phu Bai International Airport have long been on the agenda, yet significant obstacles remain. While a number of charter flights have been introduced, their short-lived operation has put Hue at a competitive disadvantage in drawing tourists.

On the morning of February 6, a delegation from the Ministry of Health, led by Deputy Minister Do Xuan Tuyen, visited and inspected the preparations to ensure medical services for the Lunar New Year of the Horse 2026 at Hue Central Hospital. The visit aimed to comprehensively evaluate medical examination and treatment activities, emergency services, and the readiness to respond to medical situations that may arise during Tet.

Hue City People's Committee recently issued Plan No. 66/KH-UBND on February 3, 2026, regarding the implementation of the project “Developing tourism and tourism services for Hue City in 2026”. Notably, the city aims to welcome a total of approximately 7 - 7.5 million visitors in 2026, including 2.3 - 2.5 million international visitors, an increase of nearly 20% compared to 2025.

The tourism sector will convey the messages about plastic-free tourist destinations and tours through the promotion on at least 3 platforms with the highest reach of tourists.