The Tet of Hue

One morning in late 2025, at Chieu Cafe on Dang Thai Than Street, behind the Hue Imperial Citadel, young musician Huynh Anh Khang had a conversation with us about music and his love for Hue – the land he feels he “owes a debt to.”

After Binh Ngo Lunar New Year 2026, Hue City has not only recorded impressive growth figures in its tourism sector but more importantly, a new approach is gradually taking shape: development rooted in cultural identity, organized with modern thinking, and placing the community at the center.

“Ve ngang mot mua hoa gao/ Thang Ba e ap ma hong/ Bang hoang tieng keu chim sao/ Mot troi hoa do menh mong…” (“Passing by a season of silk-cotton flowers / March shyly blushing pink / Startled by the call of a starling / A vast sky with red blossoms…” (from Ve ngang mua hoa gao by Thien An).

On the morning of March 5, Hue City held the 2026 military enlistment and handover ceremony at 5 locations across the city. Despite drizzle and unfavorable weather conditions, the events were conducted solemnly, efficiently, and in full compliance with regulations, thanks to thorough preparation, ensuring absolute safety. All young men who had been called up for military service and service in the force of the City People’s Public Security enthusiastically set out to fulfill their sacred duty of defending the Fatherland.

Taking “made in Hue” salted coffee flavor far and wide is the aspiration of Pham Ngoc Anh Phuong (born in 1995), Co-founder of Alufa Technology and Trading Co., Ltd., through his investment in researching instant salted coffee product.