Tourists eager to see the royal dance on the second day of Tet

On the morning of June 4th, at Thai Hoa Palace in Hue Imperial Citadel, the Nguyen Dynasty Throne, a National Treasure, was returned to public display after the completion of restoration work.

On the morning of May 29, the Department of Tourism announced that Hue Lotus Festival 2026 will take place from June 19 to 21 under the theme “Ngu lien thuc thuy” (Royal Lotus Awakens the Water). Featuring a wide range of cultural, artistic, and culinary activities as part of Hue Festival 2026, the event is expected to become a vibrant summer attraction for both residents and visitors.

On May 5, following the directives of the City People’s Committee and in line with Resolution 55/2025/NQ-HĐND, Hue Monuments Conservation Center announced a pilot program to verify eligibility for the beneficiaries of reduced heritage entrance fees via the e-ticketing system.

Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.