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Promoting the 2026 ‘Vietnamese Sounds - Melodies of Life’ Program

HNN.VN - On the afternoon of November 13, the Ministry of Culture, Sports, and Tourism held a hybrid meeting to launch the 2026 program ‘Vietnamese Sounds - Melodies of Life’.

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The meeting was attended by representatives of leaders from the Departments of Culture, Sports, and Tourism and Departments of Culture and Sports of provinces and cities nationwide, along with grassroots communicators across the country.

The activities will be conducted on the digital platform at thanham.vn until November 30, 2026 

At the meeting, the organizing committee outlined the objectives, significance, and key contents of the 2026 ‘Vietnamese Sounds - Melodies of Life’ program. Furthermore, they also provided guidance on communication efforts and mobilizing public participation, and discussed and addressed difficulties and obstacles arising during the implementation.

The program is organized in response to Vietnam Cultural Day (November 24, 2026) and in implementation of the Politburo’s Resolution No. 80-NQ/TW dated January 7, 2026, on the development of Vietnamese culture. It aims to encourage people to become both creators and beneficiaries of culture, contributing to the preservation and promotion of traditional music values and the development of cultural industries.

After over a month of implementation, the program has attracted 1.3 million responses to music knowledge quizzes, nearly 4,000 videos sharing personal impressions, and nearly 3,000 audio creations. These figures highlight the program’s widespread reach while expanding community participation in cultural creative activities on digital platforms.

The program features three main components: ‘Vietnamese Sounds Quiz’, an online multiple-choice quiz that helps participants explore the country’s musical heritage; ‘Vietnamese Sound Experience’, which encourages participants to share stories, memories, and impressions about music through short videos; and ‘Vietnamese Sound Creation’, which provides a platform for creative works inspired by folk music, traditional musical instruments, and everyday sounds.

At the conference, the organizing committee proposed various measures and initiatives to bring the program closer to residents living in villages and hamlets. It also called on the Departments of Culture, Sports and Tourism and the Departments of Culture and Sports of cities and provinces nationwide to review and identify distinctive local music genres, recommend artisans, step up the work of communicators, and assist residents in submitting their entries to the competition.

The program is open to Vietnamese citizens at home and abroad, as well as foreigners who appreciate Vietnamese culture and music, regardless of age or occupation. Activities are available on the digital platform at thanham.vn until November 30, 2026. The final results and awards are expected to be announced in December 2026.

By Lien Minh
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