Driving Hue’s Heritage Forward Through ‘Soft Power’

Driving Hue’s Heritage Forward Through ‘Soft Power’

For Hue, cultural diplomacy extends well beyond cultural exchanges, image promotion, or artistic performances. We regard it as an important means of socio-economic development.
Hue folk paintings and tourism

Sinh Village folk painting artisans have been invited by the authorities to join in Hue Festival. The artisans demonstrated how to do Sinh Village paintings ahead of international tourists, achieved great success.

Hue folk paintings and tourism
Hue Festival 2022 to be postponed until late June

Hue Festival Week will still be a highlight gathering Hue's unique art troupes, as well as art troupes and groups, and independent singers with particularity and high artistic quality...

Hue Festival 2022 to be postponed until late June
Viet Bao & Ao Dai designs imbued with Hue essence

The folklore imprints were selected, arranged harmoniously and delicately on the brocade, cotton, and linen fabrics. The beauty of folk paintings was showcased on Ao Dai, giving Ao Dai a striking feature.

Viet Bao  Ao Dai designs imbued with Hue essence
Hue Then and Now

Particularly for researchers, Hue Then & Now not only provides useful information, but also acts as a forum with tons of surprises and interesting things.

Hue Then and Now
Korea gives cooperation on digital museum plan

The cooperation project between the two sides is to research the necessary digital cultural heritage for a plan of a digital museum within the framework of KOICA project.

Korea gives cooperation on digital museum plan
Beholding “Hue in Spring”

To artists, spring is for art as it is a source of inspiration for creativity. This is a chance for “photo hunters” seeking the best shots of nature and ordinary life.

Beholding “Hue in Spring”
Thien Mu Pagoda and Lord Nguyen Phuc Chu

For more than 420 years of ups and downs, Thien Mu has always been a great pagoda and one of the most typical symbols of the ancient imperial capital.

Thien Mu Pagoda and Lord Nguyen Phuc Chu
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