ClockMonday, 22/07/2019 09:09

Bringing the Royal Medical Academy into tourism

HNN.VN - Established on the foundation of Thanh Noi Hotel, Hue’s Royal Medical Academy space will provide high-class and unique tourism products, attached to the prescriptions used by Nguyen Dynasty Royal Medical Academy.

The “Kick-starter” for start-up businessesAdding experience, increasing satisfaction for touristsIntroducing a series of projects to promote Hue tourism through filmHue Lotus Tourism Development Project wins the first prize in the Women's Start-up competitionHue will regularly organize festivals for tourism

Information of the Royal Medical Academy on the Chau Ban system. Photo: Thu Thuy

The potential of Hue

This project is being implemented at 57 Dang Dung St., Hue City – a housing area of over 4,000m2. Dai Nam Thai Y Vien Joint Stock Company won the bid to implement the project. This land originally belongs to Thanh Noi Hotel.

With the Royal Medical Academy project, the land will be renovated into a royal-style therapy area, with the capacity of the treatment complex expected to be about 200 - 250 visitors / day, following the health treatment procedures. This is also one of three projects to develop services based on promoting the value of Hue Monuments recently approved by the provincial People's Committee in early 2019.

For the people of Hue, the Royal Medical Academy is not a strange phrase. Under the Nguyen Dynasty, the Royal Medical Academy was the royal health care agency, which was also responsible for health care of officials of the court, of the soldiers and of the normal people. The Nguyen Dynasty Royal Medical Academy played an important role in the field of medicine and pharmacy.

In recent years, during each Hue Festival, Hue Monuments Conservation Center had reserved space to introduce the Royal Medical Academy in Hue cultural heritage and introduce precious medicine prescriptions of the Nguyen Dynasty Royal Medical Academy.

Official Badge of the Royal Medical Academy staff displayed and introduced in the Imperial Citadel. Photo: TT

Dai Nam Thai Y Vien Joint Stock Company collaborates with doctors who are the students of the Royal doctors to restore the royal medicine prescriptions and therapeutic methods that were specially formulated for the Royal Family. The Royal Medical Academy space will inherit, preserve and develop traditional medicine associated with Thai Y Vien (Royal Medical Academy) brand. This will create unique tourism products, aiming to bring Hue ancient capital into the top tourist destination of health care and treatment of the Central region as well as of the whole country.

The core human resource of this healthcare and treatment center is the highly qualified physicians of Hue Oriental Medicine Association. They will apply traditional prescriptions of the Royal Medical Academy to examine and treat patients.

In addition, in other spaces, visitors can visit the supplies and prescriptions used in the ancient Royal Medical Academy, experience meditation therapy and enjoy healthy food, drinks...

Thanh Noi Hotel will be the space of the Royal Medical Academy. Photo: Duc Quang

"Ore mine" of investors

This is what Mr. Tran Ngoc Linh, General Director of Dai Nam Thai Y Vien Joint Stock Company, said when talking about The Royal Medical Academy project. Tran Ngoc Linh has approximately 13 years of experience working with Hue during the festivals, in which he worked on projects such as "The breath of water, Vietnamese kitchen in Hue garden", with many famous artisans, such as Ms. Thanh Tam, Ms. Minh Man, Ms. Thanh Huong, Mr. Tran Kich, Mr. Lu Huu Thi, etc. Because of this, he has "absorbed" the value of cultural heritage that the ancient capital has to offer.

"Restoring the Nguyen Dynasty Royal Medical Academy is a project with many difficulties and challenges. But it is because of the challenges that make us more determined. This is an ore mine that no one has exploited. It can be said that the implementation of the project is a long and arduous journey, a journey of learning and researching. But we have confidence in the people who are building and operating the project, that they all are committed to their mission and responsibility in the upcoming work,” said Mr. Tran Ngoc Linh.

Regarding the progress, Mr. Tran Ngoc Linh said it is too early to talk about the roadmap to restore the Royal Medical Academy of the Nguyen Dynasty. But he stressed: "We only know to concentrate all of our energy, resources and mentality for this. In the next few months, the public will see the first results. Previously, products of Dai Nam Thai Y Vien were also introduced. But next month, we will introduce Hue-branded products to all parts of the country”.

Story and photos: Dong Van

 

RATING
Be the first to review this post!
  Comment

YOU MAY CARE ABOUT

The guardian of the mountain soul

The melancholic sound of the khen flute drifts through the mist along the mountain slopes, whispering in harmony with the babbling streams and the rhythmic clatter of looms, creating a mystical melody that captivates travelers. The village of A Luoi today bustles with visitors from afar, as the local people have learned to leverage their cultural identity for tourism. Behind these transformations are the tireless footsteps of a Pa Co woman who loves her homeland - That is Ms. Le Thi Them, the former Head of the Culture and Information Department of the former A Luoi District, now the Head of the Party Building Committee of A Luoi 1 Commune.

The guardian of the mountain soul
Strengthening adaptation to natural disasters

Recent floods and extreme weather events have severely affected the tourism industry. As a key economic sector, tourism must shift its mindset from passive response to proactive adaptation to enhance resilience against climate change.

Strengthening adaptation to natural disasters
Promoting Sustainable Development of Golf Tourism

On October 31st, the 2025 Golf Course Owners - Vietnam Golf Tourism Development Conference was held at Laguna Lang Co, marking a strategic milestone as government representatives, investors, and international experts agreed on a Vision 2030 for sustainable development of golf tourism - emphasizing identity and quality as the foundation of Vietnam’s national competitiveness.

Promoting Sustainable Development of Golf Tourism
Tourism still maintains its growth momentum

A piece of good news is that in the first 9 months of 2025, Hue welcomed nearly 5 million of tourist arrivals, exceeding the 4.8 million tourist arrivals recorded in 2019. It contributed to creating a strong recovery after a period of stagnation, clearly highlighting the city’s role as the host of 2025 National Tourism Year.

Tourism still maintains its growth momentum
Hue - The Destination for International Friends

According to statistics, the number of visitors to Hue in the first 9 months reached nearly 5 million arrivals, witnessing an increase of nearly 63% compared to the same period. This is truly good news for Hue as the city hosts the National Tourism Year for the second time.

Hue - The Destination for International Friends

LASTEST NEWS

Return to top