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| Around 300 pickup trucks taking part in the parade and other activities during the festival. Photo by C. Tuyen |
Vietnam Pickup Festival 2026 was held to promote the core values of Vietnam’s pickup truck community, guided by three key principles: connection, growth, and the promotion of positive values. Beyond being a gathering for pickup truck enthusiasts and owners from across the country, the festival also served as a platform to foster a spirit of sharing and mutual support, helping build an ever-stronger community.
The festival attracted numerous clubs, including pickup truck, off-road pickup truck, and pickup enthusiast clubs, as well as water sports clubs and related organizations from provinces and cities across the country. A wide range of activities were held, including off-road driving demonstrations; the “Flavors of the Three Regions” cooking competition; first-aid training and maritime search and rescue drills; and a friendly pickleball tournament.
Right after the opening ceremony, about 300 pickup trucks paraded along the roads of Chan May - Lang Co Commune, departing from An Cu Lagoon Square (Lap An Lagoon) and following the lagoon-side route that connects National Highway 1A with the coastal road. The parade offered a unique journey through Lang Co’s breathtaking landscape of azure seas, tranquil lagoons, and majestic mountains.