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| Businesses from provinces and cities introducing their products at the trade connectivity session |
The 2026 Trade Connectivity Program between Hue City and other provinces and cities provides a platform to directly connect suppliers, businesses, and distributors, enabling businesses to promote their products, explore partnership opportunities, and expand consumer markets.
The program includes a variety of activities, such as exhibitions showcasing distinctive products from localities and businesses, presentations on purchasing demand from distribution networks, business-to-business matchmaking sessions, and the signing of memoranda of understanding (MoU) among participating parties.
Ms. Nguyen Thi Bich Thao, Director of Hue City Center for Investment, Trade Promotion, and Enterprise Support, said that in the current market setting, securing stable outlets and expanding market share remain key challenges for businesses.
For that reason, the program was designed to serve as a direct linkage between suppliers, manufacturing businesses, and major distributors. Through the initiative, businesses are able to effectively promote their brands and local specialties to consumers and potential partners. Furthermore, they can also be proactive in accessing new partners, while keeping in touch with the latest market demands to optimize production and supply processes, and expand their markets sustainably and effectively.
Following the business matching activities, the Center will continue to accompany and support participating businesses, creating the most favorable conditions for them to establish successful business connections and cooperation opportunities.