Newly launched cruise service on the Huong River by Azerai La Residence Hue

Workshops such as pottery making, picture coloring, and “healing”-themed cafés (spaces designed to promote relaxation and emotional well-being) have become increasingly common in Hue in recent years. This trend reflects young people's growing desire to achieve mental balance amid academic and work-related pressures, as well as a lifestyle closely tied to social media. Beginning as an emotional concept, “healing” has gradually given rise to a distinct service market targeting young customers in Hue.

As part of Hue Festival 2026, Hue International Music Week 2026 will take place from June 13 to 18 on the riverside stage along the Huong River, in front of Quoc Hoc Hue High School for the Gifted. The event is expected to become a major highlight of the Summer Festival, bringing together artists, dance troupes, and art troupes from Vietnam and many countries around the world.

Its tranquil atmosphere, unhurried pace of life, and poetic scenery have made Hue a favored destination for those seeking peace and serenity. Free from the noise and rush of modern life, Hue Ancient Capital seems to carry its own rhythm, slow enough for people to reconnect with themselves, yet gentle enough to soothe the burdens of everyday life.

Travel + Leisure Magazine has just unveiled its 2026 T+L500 list, spotlighting the 500 best hotels and resorts across the globe. Notably, Azerai La Residence Hue stands out as one of 12 properties in Vietnam to earn a place on the list.

On the evening of April 16, the music show titled “Đi mô? Nghe chi?” (Where to Go? What to Listen) Episode 2 took place in the area by the poetic Huong River, attracting a great number of locals and visitors coming to enjoy performances.