Workshops such as pottery making, picture coloring, and “healing”-themed cafés (spaces designed to promote relaxation and emotional well-being) have become increasingly common in Hue in recent years. This trend reflects young people's growing desire to achieve mental balance amid academic and work-related pressures, as well as a lifestyle closely tied to social media. Beginning as an emotional concept, “healing” has gradually given rise to a distinct service market targeting young customers in Hue.

As a refined blend of beverage enjoyment and hands-on craft activities, workshop cafés have become a popular choice among young people in Hue.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

The short film ‘Trong Thuc’ (‘The Drumbeat of Awakening’) is a project created by a team of students in Hue. By approaching tuong through the language of cinema, these young people are exploring new approaches to preserving and spreading cultural heritage.

Premiering in August 2025 and surpassing 700 billion VND in box office revenue, the film “Red Rain” (“Mua Do”) created an unprecedented box office phenomenon for a Vietnamese political and historical film. What few people know is that the person behind the film's music, touching the hearts of millions of viewers, is musician Cao Dinh Thang - a young man born and raised in Hue.

More than 3 years after the passing of folk artisan Cong Ton Nu Tri Hue, the one who kept the secret techniques of making royal armrest pillows of the Nguyen Dynasty, also known as the “trai dua” (armrest pillow-blocks), an exhibition dedicated to her titled “Wholeheartedly, with devotion” has been organized by young people.

Young people in Hue Ancient Capital are tracing back through time to visit historic ‘red sites’, carrying forward the story of patriotism in the language of the digital generation.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

With the theme “Echoes of Books - Resonance of Heritage” a contest exploring the Hue Bookcase, jointly organized by the Hue City Department of Culture and Sports, Hue Institute for Development Studies, and the Institute of Digital Transformation and Learning Resources (Hue University), will take place from April 22 to May 25.

At cultural festivals, exchange events, or student programs in Hue, it is not uncommon to see young people dressed in Japanese attire, moving in synchronized formations to vibrant music. They are members of Mirai Yosakoi Club, a yosakoi dance team comprised of students from the Faculty of Japanese Language & Culture, University of Foreign Languages, Hue University.