The opening ceremony of the VnExpress Marathon Hue 2026 took place at noon on April 17 at Phu Van Lau.

Amid the flow of visitors experiencing the Ancient Capital, the image of Mr. Nguyen Don Long - a male tour guide (born in 1986) wearing the traditional ao dai - quietly tells the story of love for culture, spreading traditional values in a distinct Hue way.

From discarded items left behind after use, artisan Nguyen Dai Nghia (Phu Xuan Ward, Hue City) has crafted distinctive handmade jewelry pieces that bear a strong personal imprint.

Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.

With the exhibition themed “Hue's intangible cultural heritage - Inspiring creativity and development”, Hue City Museum of History showcased the cultural beauty and artistic essence of the Ancient Capital to domestic friends.

Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.

On the morning of March 20, at Phu An Secondary School, Hue City Association for the Protection of Children’s Rights, in coordination with the Department of Culture and Sports, organized the “Happiness for Children” communication program in response to the International Day of Happiness. The event drew the participation of representatives from various departments and agencies, local authorities, the school’s leadership board, parents, and 50 pairs of parents and students.

On the evening of February 7, at Kim Long Park in front of Kim Long Communal House, Kim Long Ward People’s Committee held the opening ceremony of the program “Kim Long Tet - Where Tradition Shines” 2026. The event is a hallmark community cultural activity that recreates the traditional Tet atmosphere while honoring and promoting the distinctive cultural values of Hue City - the historically rich land along the Huong River.

From late January to early February 2026, Hue City Art Troupe brings Hue Royal Court Music (Nha nhac) and other distinctive cultural values of the Ancient Capital to perform and promote in Sydney, Darwin, and Canberra (Australia).

On the morning of February 1, at the space located at 23-25 Le Loi Street, Thuan Hoa Ward, Thuan Hoa Ward Public Service Center, in coordination with Hue Book and Culture Club, organized the “Thuan Hoa - Binh Ngo 2026” Festival under the theme “Dung dang dung de - Welcoming Spring in Joy and Good Health”.

Recently, the movement of wearing ancient clothes to visit Hue Imperial Palace has been loved by many people. Throughout the palaces, the corridors, the aisles, the flower gardens, etc., in the Royal Palace, there are many people wearing colorful ancient costumes.