The rich cultural heritage of Hue which closely ties to tradition, religion, and spiritual beliefs serves as an important foundation for the development of spiritual cultural tourism products, adding diversity to the destination and uniqueness to the visitor experience.

Gia Hoi old quarter, located to the east outside the Citadel, was once the most bustling area in Hue Imperial Capital in the early 19th century. Today, this town, part of Gia Hoi ward (Phu Xuan district), is facing urbanization and the challenge of balancing between preservation and development. So, how will Gia Hoi develop and progress?

Hue has many outstanding fields to join UNESCO Creative Cities Network (UCCN). This not only promotes local cultural identity to the world but also provides an opportunity to attract tourists and investors to Hue. However, choosing which field to highlight the uniqueness of Hue when participating in UCCN is something that needs careful consideration.

The poster of Hue International Arts Festival Week 2024 features Hue purple color for its background combined with iconic images such as Ngo Mon Gate, Thai Hoa Palace, the parasol tree, dragons, the sun and the moon… showcasing the richness and uniqueness of Hue's culture.

The image of the cat is often connected with qualities of uniqueness, cleverness and agility. However, the cat is sometimes personified with cruel characteristics to teach didactic lessons.