Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

Facing with the growing pressure of increasing household waste volumes, Hue is confronted with the need to renew its approach to urban waste management. In the context of the circular economy becoming an inevitable trend for modern cities, to reuse is not only an environmental action but also a strategy for sustainable development.

Hue cuisine is evolving with new “interfaces,” maintaining its traditional spirit while adapting to modern trends, particularly catering to the tastes of young people.

Once considered “trendy” yet “hard to appreciate”, in recent years, the hobby of collecting artworks has become a familiar passion for many people, especially Hue people, who live in a land rich in culture and art.

On the morning of September 27, as part of the 10th National Young Architects Festival - Hue 2025, a professional seminar titled “Green Creativity in Digital Era” took place. The event became a major highlight, attracting a great number of young architects, experts, and enthusiasts interested in the trend of sustainable architectures.

In the current trend of digital transformation, the healthcare sector of Hue City is leading the way in building a smart hospital model, modernizing medical examination and treatment system, improving service quality, and enhancing patient satisfaction.

In recent years, along with maintaining its strength in training traditional majors, Hue University has proactively opened many new majors that keep up with social trends and meet the demand for high-quality human resources. This provides students with more choices that suit their personal abilities, and the development direction of the digital economy.

With the development trends of the new era, many craft villages have fallen into decline, with fragmented production, a lack of capital, and outdated technology. These difficulties are major barriers that cause traditional crafts to lose their place in today's socio-economic life gradually.

For centuries, the land of Hue has been renowned for the skillful hands of its artisans. This region is a place not only preserves the cultural heritage of the imperial court, but also serves as the cradle that maintains and develops hundreds of unique traditional craft villages. However, in the face of global integration trends, Hue’s craft villages are confronting numerous challenges.

This year’s National Day holiday (September 2) lasts four days, providing the perfect opportunity for travelers to plan getaways. According to forecasts from the tourism sector, visitor numbers are expected to rise sharply, with independent travel and short tours emerging as dominant trends.